Product Marketing Specialist
Product Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
This role is located in Somerville MA We are a hybrid work environment and are in the office 3 days/per week.
Tulip the Frontline Operations Platform is empowering the worlds leading manufacturers to improve the productivity of their teams the quality of their output and the efficiency of their operations. With Tulips frontline operations platform companies can empower engineers closest to operations to digitally transform their facilities and gain realtime visibility into the people machines and processes involved in productionall in a matter of days.
Companies of all sizes and across industries including complex manufacturing pharmaceuticals and medical devices have implemented composable solutions with Tulips platform to solve some of the most pressing challenges in operations: errorproofing processes and boosting productivity with guided workflows capturing and analyzing realtime data and continuously improving operations.
A spinoff out of MIT the company is headquartered in Somerville MA with offices in Germany Hungary and Singapore. Tulip has also been named one of Energages Top Workplaces USA and one of Built In Bostons Best Places to Work and Best Midsize Places to Work for 2024. Learn more at tulip.
About You:
You are a creative thinker with a passion for turning complex ideas into clear and engaging messaging. You enjoy storytelling and crafting positioning that speaks to customers while helping teams stay aligned around a shared vision.
Collaboration is key to how you workyoure comfortable working with both technical and nontechnical teams ensuring clarity and alignment across different stakeholders. Youre eager to learn take initiative and contribute to projects that drive real business impact.
At Tulip youll have the chance to develop your skills experiment with new ideas and make a meaningful impact in a fastmoving startup environment. If youre excited about blending creativity with data to support gotomarket strategies wed love to hear from you!
What skills do I need
- 13 years of experience in product marketing marketing or a related role with an eagerness to learn and grow in a fastpaced environment.
- Strong project management skills with the ability to collaborate across teams and contribute to product launches and marketing initiatives.
- Ability to leverage market research customer insights and competitive analysis to inform messaging and gotomarket strategies.
- Excellent verbal and written communication skills with the ability to simplify complex ideas for different audiences.
- A general understanding of technical products or experience in manufacturing is a plus. A Bachelors degree in business marketing STEM or a related field is preferred.
Key Responsibilities:
- Support the development of product positioning and messaging that resonates with target audiences in the manufacturing and life sciences industries.
- Assist in planning and executing product launches in collaboration with product sales and marketing teams.
- Conduct market research on industry trends competitors and customer needs to inform gotomarket strategies.
- Help create and maintain sales enablement materials including presentations playbooks and case studies to support revenue growth.
- Contribute to the creation of content such as blogs whitepapers and customer stories that showcase our technologys impact.
- Track key performance metrics and support campaign optimizations to drive product adoption and engagement.
Key Collaborators:
Product Management Content Marketing Demand Generation Sales Engineering Customer Success
Working At Tulip
We are building a strong diverse team that values hard work families and personal wellbeing.
Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health Dental Vision Shortterm Disability Longterm Disability Life Insurance Commuter Benefits Parental Leave and 401k
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
We are an equal opportunity employer and building a diverse team is our top priority. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform manufacturing.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Required Experience:
Unclear Seniority
Employment Type
Full Time
