Advertising Measurement Specialist
Advertising Measurement Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Curious about what its like to work at the top performance platform on the open web as a Curious about what its like to work at the top performance platform on the open web as a Measurement Specialist Were glad you asked! Were glad you asked!
What is the key purpose of a Measurement Specialist
As a Measurement Specialist on our new Measurement team based in New York you will be responsible for developing and leading measurement strategies to help advertisers accurately measure the impact of Taboola within their broader media mix. You will focus on datadriven insights attribution methodologies incrementality testing and performance analytics to optimize advertisers investments. Working closely with advertiser clients sales product and data science teams you will ensure that measurement frameworks drive business growth efficiency and adoption of Taboolas solutions.
What skills and qualifications do I need
For this role it is essential that you have:
- 5 years of experience in digital marketing analytics ad tech measurement or attribution
- Strong understanding of advertising measurement frameworks including incrementality testing lift studies and attribution modeling
- Experience with Google Analytics Google Tag Manager Campaign Manager Facebook Attribution Adobe Analytics or similar measurement tools
- Handson experience with conversion tracking eventbased measurement and marketing data analysis
- Ability to work with large datasets interpret data and present clear actionable insights to stakeholders
- Strong communication skills with the ability to present complex measurement concepts to nontechnical stakeholders
Nice to haves include:
- Familiarity with SQL Python or R for data analysis
- Understanding of servertoserver tracking consent mode and enhanced conversions
What will I be doing on a daytoday basis
As a Measurement Specialist you will:
- Pitch advertisers on measurement solutions including serverside tracking consent management and firstparty data strategies.
- Develop and implement measurement tactics to assess campaign effectiveness on Taboola defining KPIs aligned with business objectives (e.g. ROI ROAS LTV).
- Analyze campaign reports to generate clear actionable insights and educate clients on advanced measurement tools like offline conversion tracking and predictive analysis.
- Collaborate with product data science and engineering teams to implement new measurement methodologies that enhance tracking accuracy and pitch clients on new capabilities.
- Assist advertisers in integrating firstparty data APIbased tracking and predictive analytics into their measurement stack.
- Work with sales AMs and product marketing teams to develop a measurementdriven sales pitch.
- Serve as an internal expert on attribution and measurement methodologies assisting teams in understanding how to position Taboolas value effectively.
- Manage endtoend solution delivery for multiple projects from requirement gathering and technical scoping to and performance analysis.
Why Taboola
- If you ask our employees what they love about Taboola they will tell you that here they are able to discover their best professional selves explore where they can grow and learn from and together with smart and talented people.
- We work with some of the biggest names in the business. Our publisher partners include Yahoo Conde Nast Fox Sports NBCU ESPN CBS and E! Online. Our advertiser clients include Wells Fargo Honda Pinterest Expedia and Honda.
- Taboola NYC offers generous health medical and dental coverage 401k matching a fullystocked kitchen and various gym partnerships.
Learn more about #TaboolaLife on LinkedIn Facebook Instagram YouTube & the Taboola Life Blog.
Sounds good how do I apply
Its easy submit your CV by clicking the Apply button below.
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications merit and business need.
#LIRT1
#LIHybrid
The pay offered may vary depending on several factors such as location jobrelated knowledge skills and experience. We may offer several perks as part of the compensation package that include a discretionary bonus equity flexible PTO medical/dental/vision insurance a competitive 401(k) match paid parental leave and more.
Required Experience:
Unclear Seniority
Employment Type
Full Time
