Digital Marketing Specialist
Digital Marketing Specialist
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Yearly Salary
USD 85000 - 95000
Vacancy
1 Vacancy
Posted on :
07-04-2025
Job Description
Job Summary
We are a growing regional mortgage lender looking for a team member to help us expand our footprint in digital. To do that we are hiring a Digital Marketing Strategistwith realworld experience and a track record of innovation and success in developing and executing integrated digital marketing campaigns. Your curiosity innovation and drive to excel are key to a successful application.
You will craft datadriven strategies supercharge our online presence and help us drive sustainable growth across digital channels. You will collaborate closely with the teammanagement content creators and designersto align your efforts and deliver measurable results. We are in this for the long haul and are looking for a team member who is too. This is a hybrid position where you need to be onsite at minimum one day per week.
Responsibilities
Qualifications & Requirements
Compensation and Benefits:
Company Information
ArkMortgageis an independent innovative fullservice mortgage lender with expertise in every area of residential purchase and refinance mortgage lending. We have built a reputation as an outstanding mortgage banking firm serving the lending needs of homebuyers homeowners and realestate investors throughout the areas we serve.
Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race color religion creed national origin ancestry citizenship status alienage sex/gender pregnancy childbirth or related medical condition sexual orientation marital status partnership status predisposing genetic characteristics genetic information protected activity (i.e. opposition to prohibited discrimination or harassment and participation in proceedings covered by the antidiscrimination statutes) age uniformed service veterans status unemployment status domestic violence victim status disability or any other category protected by applicable law.
All employment decisions are made on a nondiscriminatory basis and in compliance with applicable federal state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations including to qualified individuals with known disabilities who are pregnant or who suffer from a medical condition due to pregnancy or childbirth upon request or when made aware of such a need subject to applicable law.
We are a growing regional mortgage lender looking for a team member to help us expand our footprint in digital. To do that we are hiring a Digital Marketing Strategistwith realworld experience and a track record of innovation and success in developing and executing integrated digital marketing campaigns. Your curiosity innovation and drive to excel are key to a successful application.
You will craft datadriven strategies supercharge our online presence and help us drive sustainable growth across digital channels. You will collaborate closely with the teammanagement content creators and designersto align your efforts and deliver measurable results. We are in this for the long haul and are looking for a team member who is too. This is a hybrid position where you need to be onsite at minimum one day per week.
Responsibilities
- Strategic Planning &
- Evaluate digital marketing trends and emerging platforms to recommend best practices
- Develop implement and optimize comprehensive digital marketing strategies to meet our objectives
- Channel Management
- Oversee multiple channels including SEO SEM email marketing social media display advertising and content marketing
- Ensure brand consistency and strong campaign performance
- Performance Analysis & Reporting
- Track key metrics (e.g. CTR CPL CPA ROI) with regular performance reports
- Use insights and analytics to refine strategies and drive improvement of campaigns
- SEO & SEM
- Conduct keyword research and competitive analysis to identify growth opportunities
- Manage SEO and coordinate with content team to drive organic traffic
- Content Strategy
- Partner with editorial and design team to develop engaging content aligned with brand and campaign goals
- Optimize content for various platforms to increase engagement and conversion
- Collaboration & Leadership
- Work with the team to align strategies with broader business objectives
- Manage relationships with external agencies or freelancers for specialized initiatives
- Budget Management
- Create and manage digital marketing budget to maximize ROI
- Evaluate costeffectiveness of campaigns and negotiate vendor contracts when needed
Qualifications & Requirements
- Bachelors degree in Marketing Business Communications or a related field preferred; Masters degree is a plus.
- Minimum of 3 years of handson experience in digital marketing with demonstrable success in planning and executing datadriven campaigns.
- Proficiency in Google Analytics Google Ads Facebook Business Manager and other relevant advertising platforms
- Working knowledge of SEO tools (e.g. SEMrush Moz) and marketing automation platforms (e.g. HubSpot Marketo)
- Familiarity with CRM systems and email marketing software
- Strong data interpretation skills using insights to optimize campaigns and improve ROI
- Exceptional organizational skills with the ability to manage multiple projects and deadlines
- Excellent written and verbal communication coupled with the ability to present complex information in a clear and concise manner.
Compensation and Benefits:
- Comprehensive Medical Dental and Vision plans.
- Paid Time Off (PTO) and company holidays.
- 401(k) Plan with company match.
- Profit Sharing Plan.
- Employee Discount Program.
- Career development and growth opportunities.
Company Information
ArkMortgageis an independent innovative fullservice mortgage lender with expertise in every area of residential purchase and refinance mortgage lending. We have built a reputation as an outstanding mortgage banking firm serving the lending needs of homebuyers homeowners and realestate investors throughout the areas we serve.
Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race color religion creed national origin ancestry citizenship status alienage sex/gender pregnancy childbirth or related medical condition sexual orientation marital status partnership status predisposing genetic characteristics genetic information protected activity (i.e. opposition to prohibited discrimination or harassment and participation in proceedings covered by the antidiscrimination statutes) age uniformed service veterans status unemployment status domestic violence victim status disability or any other category protected by applicable law.
All employment decisions are made on a nondiscriminatory basis and in compliance with applicable federal state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations including to qualified individuals with known disabilities who are pregnant or who suffer from a medical condition due to pregnancy or childbirth upon request or when made aware of such a need subject to applicable law.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
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