Senior Manager Marketing
Senior Manager Marketing
Posted on :
07-04-2025
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1 Vacancy
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Job Description
About Us !
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across; 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.
In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.
At Bimbo Canada were more than just a bakery were a family dedicated to baking delicious moments for millions. Our values are the foundation of our success and were looking for associates who shares our commitment to excellence.
Hiring Requirements:
As a Senior Marketing Manager you will support crossfunctional teams to develop and implement integrated positioning strategies that commercialize new products and maximize brand exposure for all of Dempsters & POM (Pantry Tortillas Bagels etc.. This role encompasses the comprehensive management of Dempsters & POM bread portfolios including overseeing brand P&L launching innovative products and supporting the development of strategic brand plans. This position requires someone who is entrepreneurial has a passion for food the customer and consumer. This position requires someone who has exceptional relationship building skills strong knowledge of how the Canadian grocery industry operates strong strategic skills problem solving skills business analytical thinking good communication skills and project management skills (i.e. Working closely with cross functional stakeholders).
Key Responsibilities:
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across; 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.
In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.
At Bimbo Canada were more than just a bakery were a family dedicated to baking delicious moments for millions. Our values are the foundation of our success and were looking for associates who shares our commitment to excellence.
Hiring Requirements:
As a Senior Marketing Manager you will support crossfunctional teams to develop and implement integrated positioning strategies that commercialize new products and maximize brand exposure for all of Dempsters & POM (Pantry Tortillas Bagels etc.. This role encompasses the comprehensive management of Dempsters & POM bread portfolios including overseeing brand P&L launching innovative products and supporting the development of strategic brand plans. This position requires someone who is entrepreneurial has a passion for food the customer and consumer. This position requires someone who has exceptional relationship building skills strong knowledge of how the Canadian grocery industry operates strong strategic skills problem solving skills business analytical thinking good communication skills and project management skills (i.e. Working closely with cross functional stakeholders).
Key Responsibilities:
- Primary responsibility is to develop the annual marketing plan for Dempsters/POM working with our sales team and our major customers.
- Manage the Interagency team comprised of packaging creative media and PR agency partners
- Strategic lead for respective category for business reviews marketing plans and customer presentations for Dempsters/POM.
- Lead the overall social media strategy for the Dempsters and POM brands
- Accountable for budget management and reporting (processing tracking reporting)
- Oversee product launches including innovation/renovation explorations packaging improvements & development of sales materials.
- Work with cross functional teams primarily production supply chain purchasing sales on several projects (i.e. innovation product renovation packaging updates sales presentations and communication plan etc. (both internally and externally).
- Ensure the team completes Periodic/Monthly reporting of business performance to identify key performance drivers opportunities and potential threats for the brands/segments.
- Work with insights to gather and analyze relevant market data (Margin Minder Nielsen Numerator) to identify & action insights as required.
- Develop recommend and execute appropriate consumer and customer strategies/ tactics associated with new product launches (this includes packaging and customer sell story).
- Develop sound Commercial strategies and lead multidisciplinary teams that include Manufacturing Sales Finance R&D Supply Chain and Category Management to achieve outlined objectives.
- Manage Dempsters/POM portfolio for profitable growth through sku rationalization & efficient SKU assortment
- This position may require some travel (less than 5
Experience & Education:
- Degree in Marketing Business or related field
- 7 years of related professional Brand Marketing Experience in the CPG Industry
- Demonstrated ability to develop commercial initiatives and lead cross functional teams
- Solid business acumen with proven experience in the P&L and budgeting process
- Must be teamoriented with the ability to work on high performance teams
- Proven leadership skills and ability to lead crossfunctional teams
- Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through
- Excellent written and verbal communication skills including presentation skills and the ability to communicate and influence at all levels within the organization
- Selfdirected with the ability to work in a fastpaced environment with multiple accountabilities and multiple internal customers
- A strong team player with welldeveloped people interaction skill set
- Requires the ability to adapt to changing market dynamics & comfortable with ambiguity.
- Adept with Microsoft Office and AC Nielsen
- Contributes to a positive team culture that is based on trust mutual respect and valuing each other
Growth Opportunities:Bimbo Canada is committed to your personal and professional growth. We offer training development and advancement opportunities within our organization.
Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.
Our Values:
We are incredibly proud to announce thatBimbo Canada has been named one of the 2024 Best Places to Work byCanadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.
Furthermore we also have been recognized as one ofCanadas Most Admired Cultures byWaterstone Human Capital.This recognition is a reflection of how strong peoplefirst culture drives exceptional performance and sets us apart as industry leaders.
If you are ready to join a company that values its employees and makes delicious moments every day apply today!! Your journey with Bimbo Canada starts here.
We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a prehire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at
Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.
Our Values:
- We value the person
- We are one community
- We get results
- We compete and win
- We are sharp operators
- We act with integrity
- We transcend and endure
We are incredibly proud to announce thatBimbo Canada has been named one of the 2024 Best Places to Work byCanadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.
Furthermore we also have been recognized as one ofCanadas Most Admired Cultures byWaterstone Human Capital.This recognition is a reflection of how strong peoplefirst culture drives exceptional performance and sets us apart as industry leaders.
If you are ready to join a company that values its employees and makes delicious moments every day apply today!! Your journey with Bimbo Canada starts here.
We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a prehire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at
Required Experience:
Senior Manager
Employment Type
Full Time
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