SVP Ecommerce
SVP Ecommerce
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality style and substance in every size 0032 we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016 by Emma Grede and Khlo Kardashian to empower all women to celebrate their bodies with confidence by offering highquality designs in all sizes. What started as the largest denim launch in history has evolved into an iconic and inclusive fashion line of denim readytowear swim shoes and activewear.
As the SVP of eCommerce you will be responsible for the digital experience of the GOOD AMERICAN digital properties including but not limited to goodamerican mobile experiences and any future apps. This role will also oversee our CRM data analytics customer (service) experience site and performance marketing strategy and . Additionally you will take ownership of delivering upon the sales plan building strategies to support sales goals and managing the daytoday operations of a dynamic omnichannel business.
Responsibilities:
- Define a datadriven strategy and vision for the GOOD AMERICAN digital properties set measurable goals and develop & implement shortterm and longterm plans.
- Define the vision and strategy for our customer experience/service team owning all facets of how we service the customer on her terms.
- Build and execute strategies to support sales goals while maintaining accountability for achieving channel targets.
- Partner with internal stakeholders (Customer Insights Performance Marketing Brand Marketing Merchandising Planning) to drive business performance and profitability.
- Oversee relationships with external partners (Web Development UX/UI Technology Vendors).
- Manage direct report(s) for product setup and launches site merchandising promo/campaign management and site content updates.
- Own the digital product lifecycle from ideation to launch including research defining requirements working with development resources QA & UAT and launch strategy.
- Develop and analyze ecommerce data covering key metrics & KPIs (conversion cohorts A/B test results AOV UPT etc. on a daily/weekly/monthly basis.
- Lead the strategy and implementation of site testing.
- Conduct user research session tracking and map user journeys to understand how users are interacting with goodamerican and lead the implementation of new features based on findings.
- Monitor the competitive landscape examine strategies of bestinclass retailers and keep up to date with industry research to identify emerging trends and make recommendations.
- Proactively audit digital properties to identify any bugs and work with frontend and backend development partners to resolve based on priority.
Key Skills & Experience:
- Bachelors Degree in Computer Science Business Marketing or related field.
- 1015 years experience in ECommerce.
- Previous experience with a directtoconsumer brand a plus.
- Proven ability to own and deliver sales plans in a fastpaced growthfocused environment.
- Understanding of key ecommerce and retail & apparel metrics & KPIs.
- Strong project management skills and ability to multitask in a fastpaced dynamic environment.
- Experience with PM and prototyping tools such as Asana Jira Confluence Invision Sketch.
- Strong Excel skills with the ability to work with large sets of data (Pivot Tables VLOOKUPs Macros).
- Experience working with:
Shopify (preferred).
Web Analytics software (Google Analytics Omniture).
A/B testing tools (Optimizely Google Optimize etc..
Personalization tools (Qubit DynamicYield etc..
Data collection and BI tools (Looker Segment etc. a plus.
Please note that this role requires to be onsite four days a week.
At Good American we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued respected and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races gender identities ages religions sexual orientations abilities and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown so has our responsibility to our community our planet and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
Required Experience:
Senior Exec
Employment Type
Full-Time
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