Digital Media Buyer

ABOUT US

Fashion Novais the worlds leading trendtomarket fashion and lifestyle brand with highgrowth categories across its Women Men Kids and Beauty divisions. Renowned for delivering the mostwanted styles to millions worldwideFashion Novaearned the title of the Top 5 MostSearched Fashion Brand on Google in 2022 alongside Louis Vuitton and Nike.

Founder & CEO Richard Saghian launched the brand in 2006 from a retail location in Los Angeles. After multiple store openings Saghian launched the ecommerce website forFashion Novain 2013 pioneering a disruptive social commerce model of affordable ontrend sizeinclusive clothing online powered by an innovative social mediafirst marketing strategy.

Today Fashion Nova has amassed over 40 million social media followers with annual sales of approximately $2 billion!

The brands name has been featured in charttopping hit songs by Cardi B Drake 21 Savage Saweetie The Game Tyga and Offset and its styles have been worn by many celebrities artists and athletes including Meg The Stallion Ice Spice Chris Brown Floyd Mayweather Rick Ross Kourtney Kardashian and Kylie Jenner.

ROLE OVERVIEW

Fashion Nova is on the lookout for a dynamic and driven Digital Media Buyer who thrives in the fastpaced world of digital marketing. As a key player on our performance marketing team youll be at the forefront of customer acquisition driving the growth of our brand across multiple digital channels.

The Digital Media Buyer will drive customer growth and revenue across all channels with a strong focus on performance. The ideal candidate is passionate about achieving results and will collaborate with thirdparty agencies and partners while directly managing key digital acquisition channels including Google and social media.

RESPONSIBILITIES

Paid Media Strategy &

• Develop implement and optimize performancedriven advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms
• Identify and target highperforming audience segments to drive traffic revenue and customer acquisition

Campaign Optimization

• Continuously analyze campaign performance and make realtime adjustments to achieve KPIs including ROAS CAC and LTV
• Implement A/B testing strategies to improve ad creatives messaging and targeting

DataDriven Decision Making

• Analyze and interpret data from multiple sources leveraging attribution models to understand channel performance
• Conduct LTV analysis to guide budget allocation and forecasting decisions

Reporting & Insights

• Build and maintain comprehensive performance reports presenting actionable insights to the marketing and leadership teams
• Provide regular updates on campaign progress learnings and recommendations

CrossFunctional Collaboration

• Partner with creative teams to develop compelling ad content tailored to different platforms and audiences
• Collaborate with product and analytics teams to align paid media efforts with overall business goals

Market & Industry Trend Analysis

• Stay uptodate with digital marketing trends platform updates and new tools to keep Fashion Nova ahead of the curve
• Identify and test emerging advertising platforms or tactics to expand reach and effectiveness

ROLE REQUIREMENTS

• Proven experience managing and scaling paid media campaigns for an eCommerce brand ideally from Shopifybased company or startup (apparel experience not required)
• Handson expertise with Meta Ads Manager and Google Ads including campaign setup optimization and reporting
• Strong knowledge of attribution models customer LTV analysis and data interpretation
• Exceptional analytical skills with experience building and presenting performance reports
• Ability to work in a fastpaced spy environment focusing on results over processes
• Experience in audience segmentation retargeting strategies and A/B testing
• Strong communication and collaboration skills
• Marketing degree not required
• We value realworld experience entrepreneurial spirit and proven track record of scaling eCommerce businesses through paid media
• Familiarity with thirdparty analytics and reporting tools (Triple Whale GA4 or similar platforms would be a bonus
• English additional language(s) an advantage
• Schedule of this position: Monday Friday Core business hours Onsite

BENEFITS

• NEWstateoftheart HQ upcoming in 2025!
• Formalized career paths for continued professional growth
• Comprehensive health insurance across MedicalDental and Vision
• 401k match with immediate vesting upon eligibility
• Weekly catered lunches & fullystock kitchen pantry!
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays Early Departure
• Team bonding events and programs
• Attractive employee discounts!

Fashion Nova LLC and subsidiaries thereof is an Equal Opportunity Employer.We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations.We will continue to recruit hire train and advance in employment qualified individuals in all job titles without regard to race color national origin gender sexual orientation gender identity religion age status as a protected veteran criminal history or status as an individual with a disability; and shall not discriminate against any individual any such characteristic nor any other classification protected by local state andor federal law.

NOTICE AT COLLECTION