Expert Brand Marketing Brand Initiatives Global Jordan
Expert Brand Marketing Brand Initiatives Global Jordan
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Salary Not Disclosed
1 Vacancy
Job Description
This is an exciting time to join one of the most inspiring brands in the World and write its next chapter. The Brand Initiatives team sits at the helm of the Brand Marketing team working very closely with the Chief Marketing Officer as well as Leaders across the rest of the organization. The team is responsible for the definition of the brand (consumer mission vision positioning) and how it comes to life through its Brand Voice and Seasonal Stories and pilot Brand Impact moments driving halo across the Brand.
WHO WE ARE LOOKING FOR
Were looking for an Expert who will be responsible for driving Brand Impact moments as well as playing a consulting role in ensuring our Brand Voice is embedded into each Field of Play and Geoled seasonal story be it a product launch a sports moment reactive a marketplace activation and everything in between.
The team is lean and will require for the candidate to be a self starter who isnt afraid of working both up and downstream in a fast paced environment and navigating ambiguity. They will have to be comfortable collaborating with Fields of Play (Streetwear Sports and Energy) Geographies Brand Functions as well as Enterprise Functions to ensure consistency across the board when launching seasonal stories. They will also have to be familiar working with different agency partners helping bring our stories to life.
WHAT YOU WILL WORK ON
You will define the strategy and for how we evolve and dimensionalize our Brand Voice. You will be on the forefront of identifying the shifts happening in basketball and in culture and then partnering with functional experts and brand leaders to shape how Jordan can deliver against our creative challenge of unlocking Greatness for communities across the World.
You will lead the development of Brand Impact global integrated campaigns:
Lead the integration of Consumer Insights into the brief
Writing the integrated campaign brief leveling our ambition and intent making it relevant to all Functions.
Collaborate with the Business Design Comms Sports Marketing Brand and Creative Teams to craft and develop Global Marketing Concepts and Plans around our most important brand moments partners and assets.
Colead Geo sell in and adoption with Global Brand Planning.
EndtoEnd Day to Day process for partnering across Geography counterparts to align on a Worldwide integrated marketing plan
Drive strategy and plan into Seasonal Leadership Launch
Lead internal checkpoints and reviews with our Leadership alongside the Operations team
Manage the campaigns budget
Set and follow up on the campaigns effectiveness with clear and consistent KPIs in partnership with Digital Business and Insights Functions
Drive the creation of recaps port campaigns inclusive of learnings
WHO YOU WILL WORK WITH
You will report into the Senior Director Brand Initiatives and work closely with the Principal Brand Initiatives.
You will also have to regularly engage with our xFunctional teammates across Brand Creative (Narrative and Design) Brand Planning Operations Brands Fields of Play (Streetwear Energy and Sports) Digital Marketing (on & off platforms socials integrated media membership and digital) Marketplace Sports and Entertainment Marketing Comms and Purpose Comms Business Design Product and Merchandising as well as our Geography and Citybased teams. You will also have to work with 3rd party agency partners and help manage our agencies portfolio.
WHAT YOU BRING
Bachelors degree or equivalent combination of education experience
or training with a minimum of 8 years directly relevant work experience
10 years international experience agency and/ or brand side
Proven track record of delivering global integrated campaigns across all channels including earned paid and owned digital and physical touchpoints
Proven track record of delivering IRL event experiences for different types of audiences with content to scale the moment through robust storytelling
Ability to work with agency partners creating flawless relationships maintaining clarity through briefs managing expectations best in class project management
Deep understanding of the Jordan culture basketball sneaker and street culture entertainment
Understanding and passion for diversity and inclusion with a focus on black culture
Entrepreneurialism selfstarter strategic visioning being able to appreciate the big picture
Selfstarter ability to lead drive finish and follow through
Patience curiosity able to deal with ambiguity
Expert storytelling
Consumer/ member obsessed/ expertise in consumer insights
Product knowledge passion across streetwear and sports
Understanding and passion for new technology the evolution of the media digital and social ecosystems
Courage leading with trust listening
Ability to collaborate with different teams functions and international cultures problem solving
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for inperson interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
Required Experience:
Exec
Employment Type
Full-Time
