Mgr Digital Marketing
Mgr Digital Marketing
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Job Description
Overview
Digital Marketing Manager Marketing
Full Time 80 Hours Per Pay peroiod Day Shift
Covenant Health Overview:
Covenant Health is East Tennessees topperforming healthcare network with 10hospitals and over 85outpatient and specialtyservicesandCovenant Medical Group our areas fastestgrowing physician practice division. Headquartered in Knoxville Covenant Health is a communityowned notforprofit healthcare system and the areas largest employer with over 11000 employees. Covenant Health is the only healthcare system in East Tennessee to be named six times by Forbes as a Best Employer.
Position Summary:
The Digital Marketing Manager is accountable for leading the digital marketing team creating and executing Covenant Healths digital marketing strategy. This encompasses the website email social media search engine optimization display and related channels that drive differentiated performance.
The Digital Marketing Manager will work directly under the Chief Communications Officer in the marketing department. We are a dynamic team looking to build up our online capability and presence to deliver an exceptional user experience. This position will work closely with internal resources and external agencies to facilitate a comprehensive digital marketing strategy with a focus on SEO.
Recruiter: Kathleen Rice
Responsibilities
- Creates a cohesive digital marketing strategy in conjunction with the overall marketing strategy and business goals aligned to drive revenue and increase brand awareness.
- Builds digital marketing processes and creates tactics initiatives and strategies to improve business outcomes and consumer experience.
- Recruits and manages the digital marketing team including its vision goals as well as the teams technical ability and education.
- Collaborates with marketing PR and IT teams as well as other internal and external resources to develop and launch digital marketing initiatives.
- Collaborates with marketing managers from each hospital in our system to proactively understand their needs and improve the consumers digital marketing experience.
- Implements tracks and reports key success metrics (ROI) for each campaign and marketing initiative.
- Creates web documentation and procedures to ensure process efficiency in our project management software.
- Develops budget recommendations and deploys budgeted funds as directed and approved by the Chief Communications Officer. Maintains accurate accounting records and manages resources to stay within budget.
- Stays up to date with the latest digital marketing trends technologies and best practices and makes recommendations for new initiatives that drive digital growth and improve ROI.
- Requires the ability to work as both a strategic thinker and handson doer. Meaning a significant portion of the role is high level decision making; it will also require the ability to roll up your sleeves and get the job done for daytoday .
- Follows policies procedures and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives and participates in quality improvement initiatives as requested.
- Performs other duties as assigned.
Qualifications
Minimum Education:
Bachelors degree in Marketing or a related field or equivalent combination of education and experience.
Minimum Experience:
Four plus 4 years of digital marketing experience with a proven track record of leading successful teams.
Licensure Requirement:
None
Required Experience:
Manager
Employment Type
Full-Time
