Creative Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms built with love by chefs nutritionists and software engineers.
Launched in Bahrain in 2019 we have since expanded to 6 countries delivered millions of meals to our customers and launched our very own Grab & Go Cafe concepts.
Were on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions no small thinking here.
Role Overview
The Creative Specialist will be the visionary shaping our brands identity ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports Calos mission of making healthy eating easier and more exciting. Working closely with the Marketing Team Lead and crossfunctional partners (Operations Food Team Designers etc. youll turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.
Main Responsibilities
- Define and maintain Calos brand identity across channels (digital print inapp packaging)
- Infuse Kuwaiti cultural nuances into design and messaging ensuring relevancy without losing our core brand essence
- Translate marketing objectives into engaging conceptscreative copywriting graphics photos video scriptsfor product launches promos and community events
- Lead brainstorming sessions propose fresh angles (e.g. TikTok challenges local influencer collaborations) and refine ideas into actionable content plans
- Manage the entire design lifecycle from concept to . Provide clear direction to inhouse designers freelancers or agencies and review assets for brand consistency
- Ensure ontime delivery of creative projects balancing quality with agility in a fastpaced environment
- Partner with the Marketing Team Lead on campaign briefs and KPIs
- Liaise with the Food Team for menuspecific visuals Operations and Supply Chain for packaging improvements and Research Specialists to incorporate user feedback into creative decisions
- Research local F&B trends competitor branding and consumer behaviours to keep Calos look and feel current relatable and ahead of the curve
- Propose new branding initiatives or packaging updates that align with local preferences (e.g. seasonal specials cultural holidays)
- Work with the Marketing Team to track how creative assets perform in terms of engagement conversions brand sentiment etc
- Iterate based on resultstweak visuals messaging or entire campaign concepts if data indicates an opportunity for improvement
Ideal Candidate
Qualifications
- Bachelors degree in Marketing or a related field
- 2 4 years of proven experience as a Creative Specialist or Producer
- Exceptional communication and writing skills in both English and Arabic
Knowledge Competency and Personality
- Strong storytelling and conceptual thinkingcapable of simplifying complex ideas into compelling visual narratives
- Knowledge of Kuwaiti consumer behaviours trends and cultural nuances for F&B
- Excellent communication and interpersonal skillsable to collaborate with nondesign stakeholders and explain creative rationale
- Collaborative team player who can also work independently take initiative set priorities and stay organized while meeting deadlines with attention to detail
- Friendly and pleasant personality
- Keen interest in the food world new recipe concepts and design innovation. Always scouting for fresh inspiration
Required Experience:
Senior IC
Employment Type
Full-Time
