Web Strategist
Web Strategist
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$ 65000 - 75000
1 Vacancy
Job Description
At ALLO we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community we live work play and volunteer right here with you. Were passionate about being involved and contributing to the success and progress of each of our GIG Communities.
We pursue these passions because ALLO leaders have created a workplace where folks are valued ideas are heard and leaders and teammates show up for each other at work and in life.
The Web Strategist will work to enhance our digital presence and optimize user engagement across our web properties. This role will dive deep into metrics conversion rate optimization and strategic analysis to drive our online success. This role will work collaboratively with the Web Development team and the Digital Marketing team (among others) to ensure campaigns are successful.
This role offers flexible work arrangements including remote hybrid and inoffice options.
RESPONSIBILITIES:
Metrics and Analytics: Monitor website traffic using Google Analytics and Microsoft Clarity focusing on key metrics like pageviews exit percent engagement rate conversion rate and time on site. Analyze trends to understand user behavior and adjust strategies accordingly.
User Experience Optimization: Utilize analytics insights to improve website navigation design and content layout enhancing user experience and boosting conversion rates.
Conversion Rate Optimization: Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data. Identify opportunities for enhancements to landing pages calltoactions and leadgeneration strategies. Work with the Digital Marketing team to optimize campaign strategies.
SEO Implementation: Based on data from Google Search Console and Analytics implement keyword strategies optimize landing page copy write SEOfriendly content for new pages and monitor organic site health.
Reporting and Insights Generation: Compile and present datadriven insights to stakeholders highlight key trends and offer concrete actionable recommendations for website enhancements.
A/B Testing: Design and conduct A/B tests to evaluate different website variations determining the most effective design elements or content strategies.
For Colorado Residents: This position comes with an approximate salary of $65000 $75000.
EDUCATION/EXPERIENCE:
Bachelors degree in Marketing Business or a related field
46 years of experience in Web Strategy
SKILLS / KNOWLEDGE / ABILITIES:
Expertise in web tools such as Google Tag Manager Google Analytics Microsoft Clarity Hotjar or similar platforms.
Strong skills in extracting and interpreting insights from complex data sets
Handson experience with SEO strategy tools and
Ability to clearly communicate complex data insights to stakeholders and translate these into strategic actions
Ecommerce experience
Ability to manage multiple projects with a keen eye for detail
Stay organized while quickly pivoting priorities based on the needs of the business
BONUS POINTS DESIRED SKILLS BUT NOT REQUIRED:
Basic experience with Wordpress
Basic experience with Salesforce Marketing Cloud
Basic experience with site performance and pagespeed analysis
REQUIREMENTS:
Ability to operate a computer
Ability to communicate information
10 travel requirement
People are our passion. At ALLO we dont treat you like a number. Youre a human being.
Get ready to plug into the perks at ALLO:
- Free ALLO Service: Well pick up the tab on your ALLO fiber internet TV and phone bill. Seriously!
- Retirement Plan: The fiber future isnt the only one we care about. We match your 401(k) savings up to 5.
- Health and Wellness: Participate in quarterly wellness challenges and well deposit extra cash into your checking or health savings accounts.
- Benefits: Our benefits include medical vision and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.
- Sponsorships: Are you passionate about a local fundraiser or philanthropy We strive to give back to what matters most to our communities.
- Tuition Assistance: Have a thirst for knowledge We like that which is why were proud to offer assistance with the cost of your tuition.
ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race color religion sex pregnancy national origin age disability marital status sexual orientation gender identity military and veteran status and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit develop and retain the most talented people.
Benefit eligibility depends on the position and employment status. The available benefits differ for interns contingent workers and parttime team members.
Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at .
ALLO is a Drug Free and Tobacco Free Workplace.
Employment Type
Full-Time
