Digital Communications Leader - Social Media

Come work as a Digital Communications Leader with Vancouver Coastal Health (VCH)!

The Digital Communications Leader is responsible for leading Vancouver Coastal Healths (VCH) social media strategy digital content creation community management and executing digital public health campaigns. This role ensures VCHs digital presence effectively engages with external and internal audiences amplifies key messages and fosters meaningful connections with staff and medical staff patients stakeholders and the public.

The Digital Communications Leader is a resourceful creative and carefocused individual who balances strategic thinking with handson . The role requires a deep understanding of social media and content trends digital storytelling and audience engagement along with the ability to guide and mentor a junior team member. The leader will oversee the organizations social media channels manage a Digital Communications Coordinator and work collaboratively with various teams to develop compelling digital content ensuring brand consistency and leveraging analytics to optimize content and channel performance.

This work is framed within VCHs commitments to our pillars of Indigenous Cultural Safety AntiRacism Equity Diversity and Inclusion and Planetary Health.

This is a hybrid role based in Vancouver BC.

As a Digital Communications Leader with Vancouver Coastal Health you will:

• Develop and implement social media strategies aligned with VCHs vision values and strategic priorities ensuring consistent messaging and engagement across all digital platforms.
• Lead the creation of highquality digital content including social media posts videos graphics and other multimedia assets that resonate with key audiences.
• Oversee community management ensure timely responses to inquiries proactive engagement with followers and the management of sensitive conversations in collaboration with internal teams.
• Plan and execute digital public health campaigns that support key health initiatives increasing awareness education and engagement.
• Manage and mentor adesignated staff provide guidance professional development and clear direction on content creation and digital engagement.
• Collaborate with internal teams including communications public affairs and clinical experts to ensure digital content aligns with organizational priorities and public health messaging.
• Monitor and analyze social media and digital campaign performance leverage insights to refine strategies optimize content and enhance audience engagement.
• Stay current with digital and social media trends best practices and emerging technologies to ensure VCHs digital presence remains relevant and effective.
• Manage relationships with external vendors and agencies supporting digital initiatives ensuring value for money and alignment with strategic goals.
• Support crisis communications efforts by providing timely and effective digital responses during public health emergencies or other events.
• Ensure all digital content adheres to accessibility and privacy standards.
• Perform other related duties as assigned.

Education & Experience

• Bachelors Degree in Marketing Communications Digital Media or a related discipline and/or five 5 to ten 10 years of experience in digital communications social media management or content marketing or an equivalent combination of education training and experience.

Knowledge & Abilities

• Experience leading social media strategies digital content creation and online community engagement.

• Strong understanding of digital advertising audience targeting and paid social media strategies.

• Demonstrated experience managing social media crises monitoring online sentiment and responding effectively to public inquiries.

• Expertise in analytics tools including social media insights and Google Analytics to measure impact and inform decisionmaking.

• Exceptional writing editing and storytelling skills with an ability to translate complex health topics into engaging digital content.

• Experience managing and mentoring team members fostering professional growth and collaboration.

• Experience with handson social content creation including designing graphics and video production would be an asset.

• Being comfortable infront of and behind the camera would be an asset

• Advanced experience with community management tools content management systems graphic design tools (e.g. Canva Adobe Creative Suite Sprout Social Trello).

• Ability to handle sensitive and confidential information with professionalism discretion and sound judgment.

• Strong project management skills with the ability to manage multiple priorities deadlines and stakeholders.

• Deep knowledge of social media platforms algorithms and best practices for content creation and community engagement.

• Experience in running paid digital campaigns including social media advertising and influencer partnerships.

• Develops and maintains strong relationships with key internal and external partners to promote and enhance services provided with sensitivity to diversity and indigenous lens.

• Practices the recognition inclusion and support of all types and aspects of diversity at all stages of engagement with an understanding of the issues faced by people from equitydeserving groups.

• Physical ability to perform the duties of the position.

As per Ministry of Health policy all health care workers working in publiclyfunded health care facilities are required to report their past receipt of certain vaccines or history of certain infections. Collecting these records will allow for offering of any missing vaccines and for appropriate actions to be taken in the event of any future exposure to a communicable disease or during outbreaks. For all new hires and appointments to Vancouver Coastal Health you will be asked to provide this information as part of the onboarding process.

Why Join Vancouver Coastal Health (VCH):

VCH is a world class innovator in medical care research and teaching delivering service to more than one million BC residents. At VCH we embrace thinking boldly taking smart risks and going first when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in healthy communities by showcasing our passion for care connection to the communities we serve and our culture of teamwork that makes VCH a great place to work.

Comprehensive health benefits package including MSP extended health and dental and municipal pension plan
Grow your career with employerpaid training and leadership development opportunities
Wellness supports including counselling critical incident and innovative wellness services are available to employees and their immediate families
Awardwinning recognition programs to honour staff medical staff and volunteers
Access to exclusive discount offers and deals for VCH staff

At Vancouver Coastal Health our vision of healthy lives in healthy communities inspires us and our values and pillars guide us. We support equitable practices diverse teams and inclusive environments which are vital to creating welcoming spaces where everyone can bring their whole selves to work and feel supported. We encourage applications from equitydeserving communities including Indigenous Peoples and members of racialized groups people with disabilities and people of all gender identities and expressions and sexual orientation.

Vancouver Coastal Health is proud to be recognized as one of Canadas Top 100 Employers in 2025.

Only shortlisted applicants will be contacted for this posting.


***Employees of VCH must apply online via the Internal Career Portal on CareerHub you are currently viewing the External Career Portal. Refer to the site for instructions on how to view internal job postings and how to apply as an employee. Current VCH employees who apply to this posting using this external site will be considered as an external candidate. Seniority will not apply.***

Thank you for your interest in Vancouver Coastal Health.