Director Performance Marketing
Director Performance Marketing
Posted on :
07-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
The Senior Manager of Performance Marketing will oversee and drive the of crosschannel paid media strategies through external agencies ensuring alignment with business objectives and performance targets. This role requires a strategic and analyticalapproach to guide agencies to achieve exceptional results across key performance marketing channels.
Responsibilities:
- Lead and manage the relationship with performance marketing agencies ensuring their strategies and executions align with the companys goals and KPIs.
- Develop oversee and optimize performance marketing campaigns across paid search social affiliates CTV and other paid media channels through agency partners.
- Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals ensuring an understanding of key metrics (CAC ROAS CVR AOV).
- Manage and allocate performance marketing budgets ensuring efficient spend and maximized ROI.
- Use data analysis tools (Looker Excel and Google Analytics) to review and validate agency insights and develop recommendations for datadriven strategy refinements.
- Develop a proactive testing roadmap with agencies focusing on optimizing creative assets landing pages ad copy and audience segmentation. Regularly review test results and present outcomes to leadership.
- Collaborate crossfunctionally with internal teams such as Ecommerce (CRM Site Data) and Brand Marketing (Influencer Creative) to support cohesive marketing strategies.
- Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies.
- Ensure strong communication and task management with external agencies aligning on deliverables timelines and performance expectations.
Qualifications:
- 68 years of experience in performance marketing preferably in an inhouse or agency management role for an ecommerce business. DTC experience preferred.
- Strong proficiency with Excel (Pivot Tables VLOOKUP etc. and experience working with large data sets.
- Proven success in achieving and exceeding KPI targets (CAC ROAS).
- Handson experience with: Google Ads Facebook Ads TikTok Ads Google Analytics.
- Data visualization and CDPs.
- Feed management tools (Feedonomics GMC Meta Commerce Manager).
- Strong organizational and project management skills with a proactive approach to overseeing agency performance.
- Collaborative with excellent communication and leadership abilities.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
