Field Marketing Manager - US
Field Marketing Manager - US
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$ 100000 - 120000
1 Vacancy
Job Description
Welcome to the video first world
From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen not read both at home and at work. If youre reading this and nodding check out our brand video.
Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because highquality video production remains complex and challenging to scaleuntil now.
Meet Synthesia
Were on a mission to make video easy for everyone.Born in an AI lab our AI video communications platform simplifies the entire video production process making it easy for everyone regardless of skill level to create collaborate and share highquality videos. Whether its for delivering essential training to employees and customers or marketing products and services Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. Were trusted by leading brands such as Heineken Zoom Xerox McDonalds and more. Readstories from happy customersand what1200 people say on G2.
In 2023 we were one of 7 European companies to reach unicorn status. In February 2024 G2 named us as the fastest growing company in the world. Weve raised over $150M in funding from toptier investors including Accel Nvidia Kleiner Perkins Google and top founders and operators including Stripe Datadog Miro Webflow and Facebook.
Were seeking a dynamic Field Marketing Manager to grow and drive demand with a primary focus on the US region. In this role you will create and manage B2B field marketing and account based marketing (ABM) campaigns to drive highquality leads for our US commercial team. Youll work with our other Field Marketing Manager US to plan and execute these campaigns while working crossfunctionally with the marketing sales and customer success to reach the right audience at the right time. Some exciting projects you will work on is our global event series Synthesia Live and our NA tradeshows ATD and DevLearn. We want someone with a strong sense of ownership who expects to be handson from start to finish.
The role:
- Develop integrated field and ABM programs mapping audiencecentric themes to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments.
- Work closely with our sales and customer success team and forge strong communication and processes between teams.
- Execute regional field marketing campaigns including but not limited to trade shows owned events user conferences webinars and other lead generation activities.
- Plan and execute an ABM marketing strategy with other marketing team members working cross functionally.
- Continuously measure manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions.
- Expand and adapt that strategy based on learnings and analysis of sales and marketing databoth internally collected and available industry standards.
- Travel between events you will be organizing and possible to travel to our London office. Its essential that youre open and willing to travel as and when required.
Essential Skills and Experience:
- Knowledge of HubSpot/SFDC.
- Strong written and verbal communication.
- Deep understanding of ABM and ABM tactics.
- Strong attention to detail accuracy and creative skills BA/BS degree preferably in marketing PR or business.
- 35 years of marketing experience preferably in B2B marketing including specific experience with multitouch campaigns ABM campaign events demand generation and multichannel.
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
- Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
- Demonstrated success working in a collaborative crossteam capacityboth internally and externally.
- Experience in the software industry sector highly desirable.
- Demonstrated track record of generating innovative content and campaigns that exceed target goals.
Location: New York New York
Our Culture:
At Synthesia we expect everyone to
- Put the Customer First
- Own it & Go Direct
- Be Fast & Experimental
- Make the Journey Fun
US Benefits
In addition to being a part of a great team working in a fun and innovative environment we offer:
- A competitive salary stock options in our fastgrowing Series D startup
- Hybrid working environment or remotefriendly
- 100 Medical Dental & Vision
- 401k Plan
- Paid parental leave
- 25 days of annual leave Public holidays paid sick leave
- Fun culture with regular socials
- A generous referral scheme
- A brand new computer monitor
Salary: $100000 $120000 USD
Required Experience:
Manager
Employment Type
Full Time
