Principal Analyst - Search Marketing Viator
Principal Analyst - Search Marketing Viator
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Job Description
Principal Analyst Search Marketing I Viator
The Viator Marketing Analytics team is seeking a Principal Analyst for Search Marketing Analytics who has the analytical and leadership skills as well as business experience to support numerous endusers from an analytics and measurement perspective driving out insight to influence valuable change; and is looking to join a fastgrowing allstar team dedicated to providing the highest quality datadriven insights.
What Youll Do
Be the strategic lead in the Search Marketing analytics team leveraging data analysis to identify opportunities that align Search Marketing efforts with broader business strategies.
Drive analysis to explore how a unified strategy across paid and organic search can accelerate overall business growth.
Proactively identify opportunities for incrementality testing across our search channels through indepth research and analysis. Support the marketing team with experiment design and analysis ensuring robust measurement and reliable insights aligned to business objectives.
Break down silos within the marketing analytics team by fostering crosscollaboration with analysts across the marketing channels (e.g. CRM Display and Affiliate Marketing). Lead crosschannel analysis to identify opportunities for synergies across marketing efforts.
Maintain close monitoring of daily trading numbers providing regular updates to the business on the performance of Search Marketing channels against key metrics and overarching business targets.
Lead traffic analysis focused on developing the capability to translate data into actionable insights that will optimise performance across SEM and SEO.
Develop expertise in the SERP understanding the interplay between paid and organic search features and their impact on search performance. Monitor and assess the effects of Google updates on internal performance metrics.
Be on top of market trends on the SERP proactively identifying opportunities in SEM and SEO while mitigating threats to secure a competitive advantage.
Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.
Create concepts and justify business case analyses to improve search traffic and commercial metrics.
What youll need:
7 years in an analytical role with experience in an international matrix environment ideally at a fastpaced ecommerce company ideally in Search Marketing Analytics.
Bachelors Degree in an analytical field (math economics engineering statistics etc) Masters Degree a plus.
Expertise in search and paid marketing tactics (e.g. SEM PPC SEO Content etc).
Proficiency in SQL programming languages like R or Python are a plus.
Proficiency in data visualization tools (e.g. Tableau Looker).
Strong understanding of statistical tests and experimentation
Excellent communication and presentation skills with the ability to convey complex findings to nontechnical stakeholders.
Strong analytical conceptual and problemsolving skills with the ability to work under pressure and tight deadlines.
Selfmotivated problem solver who thinks both strategically and analytically with the ability to work independently in a fastpaced environment
Strong stakeholder management organization communication and interpersonal skills.
- Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary and annual bonus
- Work your way with flexibility to suit your lifestyle. Viator takes a remotefriendly approach to collaboration across a worldwide team with the option to join onsite as often as youd like.
- Flexible schedule. Worklife balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
- Travel perks. We believe that travel is employee development so we provide discounts and more.
- Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
- Health benefits. We offer great coverage and competitive premiums.
- We aspire to lead. Tap into your talent ambition and knowledge to bring us and you to new heights.
- Were relentlessly curious. We push beyond the usual the known the thats just how its done.
- Were better together. We learn from accept respect support and value one another and are creating something remarkable in the process.
- We serve our customers always. We listen question respond and strive for wow moments.
- We strive for better not perfect. We wont get it right the first time or every time. Well provide a safe environment in which to make mistakes iterate improve and grow.
- Our workplace is for everyone as is our people powered platform. At Tripadvisor we want you to bring your unique identities abilities and experiences so we can collectively revolutionize travel and together find the good out there.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.
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Required Experience:
Staff IC
Employment Type
Full Time
