Sr Social Media Specialist
Sr Social Media Specialist
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1 Vacancy
Job Description
Are you someone who never rests on their laurels always strives to go above and beyond and is committed to keeping your PROMISES Do you appreciate a company culture that is open fosters worklife balance and a dynamic team environment Then Old Dominion is the home for you. We take pride in being the best in the industry and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider.
Leads the OD social media strategy content strategy creative development and administers the daytoday activity on all social channels to support the companys business objectives. Overall responsible for the social media strategy working in partnership with the companys advertising and PR agencies and internal leaders/departments to manage content across both paid and organic social media. Manages content scheduling monitoring and responding to user interactions. Analyzes performance metrics to optimize social media campaigns and reports on key insights to stakeholders. This position requires a strategic thinker with a strong understanding of social media trends and best practices. Working crossfunctionally with both agency and internal teams supports OD business objectives by publicly positioning OD as an industry leader differentiating ODs premium service unique family culture and strategically engaging with social audiences to influence conversations.
Primary Responsibilities
- Lead the development and of the social media strategy to enhance brand visibility and engagement.
- Create and implement a comprehensive content strategy that aligns with the companys business goals.
- Establish partnership with OD agencies to develop organic and paid social media strategies and content calendars for all OD social channels communicating and reevaluating plans regularly to evolve activity as opportunities arise
- Oversee creative development to ensure consistent and impactful messaging across all social media platforms.
- Develops creative and engaging content on all social media platforms through creative writing and editing.
- Writes and publishes announcements for OD though all social media platforms.
- Manage daytoday activities on all social channels including content scheduling and monitoring.
- Respond to user interactions and maintain engagement with the online community.
- Analyze performance metrics to optimize social media campaigns and strategies.
- Report key insights and performance data to stakeholders and leadership.
- Stay updated on social media trends platform updates and best practices.
- Collaborate with crossfunctional teams to ensure cohesive and integrated marketing efforts.
- Develop and manage social media advertising campaigns to support broader marketing initiatives.
- Provide regular reports on social media to management
Job Qualifications
Education:
- BS/MS degree in Business Administration Marketing Communications or related field
Experience:
- 4 years of administering a social media program
- Demonstrated excellence in copywriting and editing experience for a variety of platforms
- Project management working on multiple tasks simultaneously within timelines and budgets
- Strong interpersonal and collaboration skills
- Demonstrated experience developing relevant and compelling content for a variety of channels
- Familiarity with social media monitoring tools such as Sprout Social
Working Days:
Shift and hours to be determined.Working Shift:
Shift and hours to be determined.Work Days and Shift are estimates and are subject to change at any given time based on job scheduling and/or business levels. Any information listed regarding Days and Shifts shall be considered a guideline of expectations for the specific position at the time of posting.
Join the OD Family Today!
As a Full Time member of our Family you and your family are eligible to receive:
- Great Health Benefits including a Zero premium medical plan for employee only coverage
- Vision & Dental
- Short Term & Long Term Disability
- Flex Spending Accounts
- 401k Retirement plan with company match and additional company annual discretionary match opportunity
- Life Insurance
- Wellness Program
- Tuition Reimbursement for Drivers and Technicians
- Training and growth opportunities to build a career
- We prioritize our OD family of employees
- Ability to advance through our promote from within philosophy
- National Career Opportunities Available at our 260 service centers
Old Dominion Freight Line Inc. is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity and/orgender expression sexual orientation age disability pregnancy genetic informationmilitary status Vietnam Era and/or veteran status or any other characteristic protected by applicable law(s).
If you have questions regarding this posting or require assistance with the application process please click here for contact information.
Required Experience:
Senior IC
Employment Type
Full-Time
