Head of Marketing - Canada
Head of Marketing - Canada
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Job Description
OUR STORY
Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.
OUR VALUES
Customer First. Customer satisfaction is our highest priority.
High Quality. True quality is a combination of premium materials and high production standards that everyone can feel good about.
Essential design. We dont chase trends and we dont sell everything. Were expert curators that find the very best and bring it to you at the lowest prices.
Always a better deal. Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners.
Environmentally and Socially conscious. Were committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers.
OUR TEAM AND SUCCESS
Quince is a retail and technology company cofounded by a team that has extensive experience in retail technology and building early stage companies. Youll work with a team of worldclass talent from Stanford GSB Google D.E. Shaw Stitch Fix Urban Outfitters Wayfair McKinsey Nike etc.
THE IDEAL CANDIDATE:
The Head of Marketing will be responsible for driving comprehensive marketing strategies to elevate the Quince brand increase customer engagement and achieve sustainable growth. This role involves overseeing PR influencer partnerships SEO SEM and all brand awareness and consideration initiatives. Success in this position means enhancing brand equity achieving strong LTV/CAC ratios and continuously improving ROAS.
RESPONSIBILITIES:
- Develop and execute comprehensive marketing strategies to drive brand awareness customer acquisition and retention.
- Oversee public relations activities including media relations press releases and brand communication.
- Manage and cultivate influencer partnerships to expand brand reach and credibility.
- Drive SEO and SEM strategies to optimize online visibility and traffic.
- Ensure strong customer engagement and build brand equity.
- Develop and share customer insights to inform marketing decisions.
- Own and manage the marketing budget with a clear focus on LTV/CAC ratio and ROAS improvement.
- Analyze marketing performance data and provide regular reports and insights.
- Partner with product management and revenue team to identify and prioritize MarTech opportunities and integrating best practices into the product roadmap.
- Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.
REQUIREMENTS:
- 12 years proven experience in leading marketing strategies preferably in ecommerce or retail.
- Strong understanding of PR influencer marketing SEO and SEM.
- Excellent analytical skills and ability to interpret marketing data.
- Experience in managing marketing budgets and optimizing LTV/CAC ratios.
- Strong communication and presentation skills.
- Ability to collaborate effectively with crossfunctional teams.
- Prior experience in a highgrowth fastpaced ecommerce company.
- Bachelors degree in Marketing Business or a related field (or equivalent experience).
Security Advisory: Beware of Frauds
At Quince were dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone in person or through the approved platforms Google Meets or Zoomnever via messaging apps or other calling services. Offers are meritbased communicated verbally and followed up in writing. If personal information is requested to initiate the hiring process rest assured it will be through secure and protected means.
Required Experience:
Director
Employment Type
Full Time
