Digital Marketing Content Manager
Digital Marketing Content Manager
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Role: Digital Marketing & Content Manager
Team: Marketing
Package: Pension Unlimited leave flexible working
Location: London (Hybrid) two days per week in the office
Salary: Up to 50000 per year
About Corndel
Do you want to deliver meaningful impact at scale Be part of a community that is purposedriven Join an inclusive hugely ambitious and successful team This is a fantastic opportunity for an ambitious Digital Marketing & Content Manager to manage directtolearner marketing initiatives create compelling content and enhance engagement across digital channels.
Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark Unilever the NHS Aston Martin Cancer Research UK John Lewis and the NSPCC.
As one of the fastestgrowing companies in the UK weve already inspired and developed over 30000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in todays everchanging world of work: AI data technology and leadership. Our learners love us rating us 9/10.
If youre a proactive gogetter looking to step up your career this is your stage. At Corndel we dont just offer jobs; we offer careers filled with purpose growth and heaps of fun. Dont just take our word for it; our open flexible entrepreneurial culture means 92 of the team recommends working for us.
The role
We are seeking a skilled and proactive Digital Marketing & Content Manager to manage our directtolearner marketing initiatives. This role will report to the B2C Marketing Director and will work closely with our Content Marketing Executive to engage prospective learners nurture current learners and build lasting relationships with alumni. This position will be pivotal in driving learner acquisition engagement and retention across multiple digital channels while ensuring the continued success of our programmes.
You will be responsible for managing and optimising our B2C marketing campaigns creating engaging content and fostering an active vibrant learner community across platforms. Your efforts will contribute directly to meeting key business objectives including sales growth client retention and pipeline development.
Responsibilities include:
About you
You are a dynamic and resultsdriven digital marketer with a passion for email marketing content creation and learner engagement. You thrive in a collaborative environment and you have a deep understanding of digital marketing strategies social media best practices and content creation. You are eager to experiment with new tools and techniques to optimise campaigns and improve learner experiences. If you enjoy creating meaningful connections with learners and have the drive to deliver measurable results this role is for you.
Experience and skills
Essential
Desirable
Why Join Corndel
Were committed to having a fully inclusive welcoming and safe culture and always striving to improve. We provide an environment that is truly flexible and supportive somewhere you will have autonomy over your role. Were a leader in our field with quality and excellence at the heart of what we do.
As part of our commitment to creating an inclusive workplace where all colleagues can be their true selves excel in their roles and progress in their careers we recognize the importance of embracing diversity in the working population and making Corndel a fully accessible employer.
As Corndel is a Disability Confident Employer we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme when submitting your application please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview; in some recruitment situations such as peak times we might need to limit the overall number of interviews we offer.
If you have a disability that might affect any stage of the recruitment process please let us know about any help or reasonable adjustments you need before any interview or assessment. Well work with you to make sure any appropriate support is in place and make the application process a more positive experience
Corndel is committed to safeguarding and safer recruitment practices and will undertake preemployment checks on the successful candidate including DBS Disclosure and a Barred List Check.
For more information contact emailprotected
Team: Marketing
Package: Pension Unlimited leave flexible working
Location: London (Hybrid) two days per week in the office
Salary: Up to 50000 per year
About Corndel
Do you want to deliver meaningful impact at scale Be part of a community that is purposedriven Join an inclusive hugely ambitious and successful team This is a fantastic opportunity for an ambitious Digital Marketing & Content Manager to manage directtolearner marketing initiatives create compelling content and enhance engagement across digital channels.
Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark Unilever the NHS Aston Martin Cancer Research UK John Lewis and the NSPCC.
As one of the fastestgrowing companies in the UK weve already inspired and developed over 30000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in todays everchanging world of work: AI data technology and leadership. Our learners love us rating us 9/10.
If youre a proactive gogetter looking to step up your career this is your stage. At Corndel we dont just offer jobs; we offer careers filled with purpose growth and heaps of fun. Dont just take our word for it; our open flexible entrepreneurial culture means 92 of the team recommends working for us.
The role
We are seeking a skilled and proactive Digital Marketing & Content Manager to manage our directtolearner marketing initiatives. This role will report to the B2C Marketing Director and will work closely with our Content Marketing Executive to engage prospective learners nurture current learners and build lasting relationships with alumni. This position will be pivotal in driving learner acquisition engagement and retention across multiple digital channels while ensuring the continued success of our programmes.
You will be responsible for managing and optimising our B2C marketing campaigns creating engaging content and fostering an active vibrant learner community across platforms. Your efforts will contribute directly to meeting key business objectives including sales growth client retention and pipeline development.
Responsibilities include:
- Email campaign management: Lead and execute targeted email campaigns writing compelling and conversionfocused copy for segmented audiences including prospective learners current learners and alumni. Optimise subject lines content and delivery timing to drive maximum engagement and conversions.
- Content marketing: Develop and implement content marketing strategies including crafting compelling case studies email copy and talk tracks for online events leveraging learner and alumni stories to enhance brand visibility and engagement.
- Social media management & community engagement: Manage and grow Corndel College Londons presence on channels including LinkedIn and Instagram building an active community. Focus on boosting brand visibility and amplifying our share of voice through strategic content and interactions.
- Website optimisation: Ensure the Corndel College London website is uptodate and optimised with the latest content and userfriendly workflows that support enquiries and sync into HubSpot CRM for nurture flows.
- Learner engagement & content creation: Develop and implement strategies to engage current learners and leverage their experiences to create valuable content and touchpoints for prospective learners. This includes using Business Summits (annual inperson learner events) and other engagement opportunities (such as online events panel discussions and Q&A sessions) to share learner stories enhance brand visibility and increase learner attraction.
- Campaign analysis & optimisation: Use Google Analytics Clarity and other tools to track analyse report on and optimise B2C campaigns making datadriven recommendations to improve performance and ROI.
- Crossfunctional collaboration: Collaborate with Marketing team and Account Management team to align marketing strategies with organisational and client goals knowledge sharing and best practice.
About you
You are a dynamic and resultsdriven digital marketer with a passion for email marketing content creation and learner engagement. You thrive in a collaborative environment and you have a deep understanding of digital marketing strategies social media best practices and content creation. You are eager to experiment with new tools and techniques to optimise campaigns and improve learner experiences. If you enjoy creating meaningful connections with learners and have the drive to deliver measurable results this role is for you.
Experience and skills
Essential
- Proven experience in writing compelling content for diverse digital channels for a B2C audience including email marketing social media and case studies. Strong ability to analyse campaign performance and adjust strategies based on data insights.
- Proven experience in digital marketing particularly in B2C marketing for acquisition engagement and retention.
- Expertise in managing and optimising email marketing campaigns including audience segmentation A/B testing and automation.
- Strong knowledge of organic social media and community management with the ability to engage and grow a community across platforms like LinkedIn Instagram and X.
- Experience in website optimisation including content management and working with CRM systems (e.g. HubSpot) to manage lead generation and workflows.
- Analytical mindset with the ability to measure track and optimise marketing performance using tools like Google Analytics Clarity or similar analytics platforms.
- Ability to work collaboratively as part of a team while also being proactive and autonomous ensuring marketing initiatives align with business objectives and are delivered independently when needed.
- Strong written and verbal communication skills with the ability to create compelling content that resonates with learners.
- Proactive in identifying new opportunities for engagement communitybuilding and learner retention.
- Demonstrates a proactive approach to adopting and leveraging new technologies. Exhibits curiosity and is handson with a particular interest in AI and its applications in digital marketing.
Desirable
- Experience in managing and mentoring junior team members or content creators.
- Familiarity with user behaviour analytics tools (e.g. Clarity) for improving learner engagement.
- Experience in creating content for highvalue or specialised learning programmes such as AI products or other emerging technologies.
- Knowledge of marketing automation platforms (e.g. HubSpot) and CRM systems to track and optimise learner journeys.
- Knowledge of performancedriven marketing including PPC paid social ads digital advertising.
- Creative experience with content creation tools (e.g. Canva Adobe Creative Suite).
- An interest in the learning and development industry.
Why Join Corndel
Were committed to having a fully inclusive welcoming and safe culture and always striving to improve. We provide an environment that is truly flexible and supportive somewhere you will have autonomy over your role. Were a leader in our field with quality and excellence at the heart of what we do.
As part of our commitment to creating an inclusive workplace where all colleagues can be their true selves excel in their roles and progress in their careers we recognize the importance of embracing diversity in the working population and making Corndel a fully accessible employer.
As Corndel is a Disability Confident Employer we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme when submitting your application please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview; in some recruitment situations such as peak times we might need to limit the overall number of interviews we offer.
If you have a disability that might affect any stage of the recruitment process please let us know about any help or reasonable adjustments you need before any interview or assessment. Well work with you to make sure any appropriate support is in place and make the application process a more positive experience
Corndel is committed to safeguarding and safer recruitment practices and will undertake preemployment checks on the successful candidate including DBS Disclosure and a Barred List Check.
For more information contact emailprotected
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Required Experience:
Manager
Employment Type
Full-Time
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