Senior Content Marketing Manager
Senior Content Marketing Manager
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Job Description
Senior Content Marketing Manager
Who we are:
Creyos (formerly Cambridge Brain Sciences) is a leading growthstage B2B SaaS HealthTech company. Our proprietary brain health tools including digital cognitive assessments and mental health questionnaires are used by healthcare practitioners treating mental health conditions brain injuries aging and other patient populations throughout the world as well as by leading researchers. To learn more about our organization please visit www.creyos.
You will be part of a team that includes not just your typical SaaS business functions (Sales Marketing Customer Success) but also engineers psychologists business leaders and even a worldrenowned neuroscientist. We are proud to say that you will be surrounded by some of the smartest enthusiastic hard working and dedicated people that youll ever meet (at least that weve ever met!.
Who we are looking for:
Creyos is looking for a Senior Content Marketing Manager responsible for developing and executing a content strategy that will build awareness accelerate new customer acquisition and drive meaningful revenue growth. The Senior Content Marketing Manager will report to the Director of Marketing and work closely with peers in Marketing Sales Product and Operations. Your focus will include developing strategies to attract and nurture prospects and customers generate traffic and leads through search engine optimized content and collaborate across the marketing team to expertly leverage sponsored and paid marketing channels for wider content distribution.
What you will be doing:
As a Senior Content Marketing Manager at Creyos you will:
- Plan develop and execute multimedia content strategies focusing on messaging that aligns with why and how our audience buys to generate qualified leads drive new business opportunities and grow sales pipeline.
- Drive accelerated customer and revenue growth through organic channels leveraging SEO research and knowledge of technical and nontechnical best practices to generate full funnel content that attracts engages and converts.
- Develop a deep understanding of target audience needs pain points and goals to ensure all content resonates and drives action for each specific vertical and segment.
- Manage content production with internal and external resources ensuring all assets are optimized for their intended channel and business objective.
- Manage content performance through the customer funnel working closely with Revenue Operations and Sales to ensure highquality and timely lead follow up and accurate measurement of marketing effectiveness at each stage.
- Collaborate on paid digital strategies working crossfunctionally to amplify key content pieces through search social and other paid channels with a focus on capturing highintent leads.
- Support thought leadership initiatives partnering to help execute PR and communications strategies to build brand awareness and credibility.
- Analyze channel and campaign outcomes in detail drawing insights and presenting results clearly to facilitate datadriven decisionmaking and next steps.
The skills and experience we are looking for:
- 5 years of experience in a content marketing focused role ideally with proven success in a seniorlevel role driving content strategy and .
- Strong understanding of B2B marketing/sales models and tactics including buyer personas lead generation and nurturing audience segmentation lead qualification and sales stages.
- Expertise in planning and executing content aligned to business goals buyer journeys and SEO strategies. Experience managing editorial calendars workflows and content quality control.
- Passionate about understanding the target audiencehow they think why they buyand using those insights to guide strategic priorities and focus areas
- Strong storytelling and editorial skills across various formats (blogs whitepapers video scripts case studies social website copy etc. audiences (customers prospects and internal teams) and objectives (thought leadershipfocused SEO demand generation sales enablement educational etc.
- Knowledge of SEO best practices tools (like SURFER Ahrefs) and how to create content that ranks and converts.
- Highly collaborative and skilled at balancing multiple stakeholder perspectives with experience working closely with demand generation product marketing and sales to align content with key messaging.
- Strong analytical skills with the ability to measure content performance track ROI and leverage insights to optimize strategy and .
- Excellent project management skills with the ability to manage multiple content initiatives and deadlines adapt to shifting priorities and ensure alignment with business objectives.
- Experience with marketing automation tools reporting platforms and content management systems like Salesforce HubSpot Google Search Console etc.
Some of the reasons people choose to join the Creyos team include:
- Grow through our career paths leading to more senior roles. We invest in the development of our team members provide significant opportunities for growth and career advancement and do everything we can to support one another to ensure individual and team success.
- Recharge during our annual companywide break and extra holidays. In addition to vacation and quarterly Personal Days every year we take a companywide break in December to rest and recharge. We also give team members two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving which we celebrate as Brain Holidays. We want you to feel motivated and energized at work!
- Get access to comprehensive employee benefits. We pride ourselves on offering benefits covering medical dental vision mental health wellness and more.
Additional information:
Creyos is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity and disability or another legally protected status. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act 2005 (AODA). Creyos will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation please notify our Talent Acquisition Manager directly and we will work with you to meet your needs.
Required Experience:
Manager
Employment Type
Full Time
