Marketing Strategist - US Affinity
Marketing Strategist - US Affinity
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$ 89200 - 178400
1 Vacancy
Job Description
Company:
MarshDescription:
We are seeking a talented individual to join our US Affinity Marketing team at Marsh. This role will be based in Bethesda MD Broomfield CO or New York City NY. This is a hybrid role that has a requirement of working at least three days a week in the office.
The Marketing Strategist will support Marshs gotomarket strategy for the US affinity business working closely with business leaders to build and execute B2B and B2B2C marketing strategies aimed at gaining new sponsor clients growing participation in programs and increasing overall profitability.
We will count on you to:
Create and execute the daytoday marketing needs of the Franchise vertical to grow participation within our dynamic client group of franchise owners and franchises while driving the strategy across the Transportation Ecommerce and Warranty verticals
Create compelling contentrich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle including emails website social media and direct mail content
Evaluate marketing and promotional activities in order to recommend strategy adjustments
Present new and innovative ideas to ensure the organizations marketing strategies are fresh and exciting
Develop and coordinate advertising and promotional activities linked to contests webinars educational opportunities and other activities
Coordinate the of promotional activities including print digital convention promotional giveaways and signage
Build thoughtful customer journeys as part of an integrated marketing campaign
Utilize marketing automation and digital tools to drive buying decisions increase retention and further crossselling opportunities
Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts
What you need to have:
BA degree in marketing business or a related field preferred or equivalent work experience; MBA preferred
5 years of marketing experience with a strong focus on digital marketing; a mix of copywriting editing and design experience required
Experience in financial services or insurance
Familiarity with working with digital marketing tools and ability to quickly learn new tools
Outstanding writing and editorial skills
Familiarity with working with digital marketing tools and the ability to quickly learn new tools
What makes you stand out:
MBA preferred
Capable of working independently while also being highly collaborative and effective in crossfunctional teams
Willing to express ideas advocate for customer needs and contribute opinions
Energetic and proactive with a preference for operating in a fastpaced quickly growing and changing environment
Excellent data analysis skills and attention to detail
Ability to translate creative and innovative problemsolving skills into strong business results
Strong sense of urgency and ability to develop feasible and realistic deadlines
Why join our team:
We help you be your best through professional development opportunities interesting work and supportive leaders
We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact for colleagues clients and communities
Our scale enables us to provide a range of career opportunities as well as benefits and rewards to enhance your wellbeing
Employment Type
Full-Time
