Product Marketing Manager
Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
As the Product Marketing Manager for DefenseStorm you are the bridge between our Product GTM teams and Partners ensuring that our market of financial institutions understands the value of our platform products and services all in the context of our unique brand positioning. To help ensure crossfunctional collaboration you will be an integral component of our product launch model including the product and engineering teams. In the age of AI you will need to have experience with solutions that have leveraged AI as well as using AI to improve how you deliver. This role provides a great opportunity to roll up your sleeves putting your business and technical experience to work helping both DefenseStorm and our clients thrive! This role reports directly to the VP Marketing.
Location
Atlanta GA
Remote
Job Duties and Responsibilities
- Develop clear and compelling messaging for our platform products and services.
- Create collateral including use cases personas case studies demos etc. with a focus on value and differentiation.
- Understand and internalize the DefenseStorm brand effectively applying it to product messaging.
- Work in the context of our product launch process to lead gotomarket strategies that drive awareness sales and adoption of new capabilities and offerings including exposure to industry analysts and experts.
- Coordinate with our Demand Gen efforts to deliver within a pipeline framework to create content that supports business goals at all stages of the customer journey reinforcing DefenseStorms unique ability to solve their problems.
- Work with partners to discover and define joint value propositions use cases and comarketing campaigns.
- Partner with Enablement to create outstanding materials and training to position our GTM and Partner teams for success.
- Use insights from market research sales competitors and partners to continually bring the voice of the customer to our products (big picture thinking).
- Other duties as assigned by management.
Required Education and Experience
- 57 years of experience in B2B SaaS technology marketing experience.
- Product marketing experience or equivalent in presales content marketing or product management.
- Demonstrated ability to translate technical subjects into engaging and relevant messaging for different target audiences.
- Excellent communication and presentation skills including an ability to engage and build trust with partners and internal stakeholders
- Experience bringing AIenabled solutions to market
- Experience using AI technologies to support your role e.g. research content development etc.
- Familiarity collaborating with partners to develop joint gotomarket efforts.
- Confident selfstarter with a willingness to operate in a fastpaced environment working autonomously crossfunctionally and with our leadership team.
- Proactive and positive team player with a willingness to learn deliver and receive feedback and tackle any tasks that arise.
Preferred Education and Experience
- Financial services and/or fintech experience isdesired.
- Experience with cyber risk (security compliance fraud) and/or risk management is a plus but not required.
DefenseStorm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
Senior IC
Employment Type
Full-Time
