PPC Specialist
PPC Specialist
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Job Description
Job Title PPC Specialist
Location: Ahmedabad
Experience: 3 to 6 years
Work timings : 8:00 AM to 5:00 PM
About Webential:
Webential is a leading digital solutions provider specializing in website design development and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity technical expertise and a deep understanding of client needs to deliver outstanding web solutions.
Job Overview:
Webential is seeking a highly skilled and motivated PPC (PayPerClick) Specialist to join our dynamic digital marketing team in Ahmedabad. As a PPC Specialist you will be responsible for planning implementing and managing effective PPC campaigns to drive traffic and conversions for our clients. The ideal candidate will have a strong analytical mindset excellent communication skills and a proven track record of optimizing PPC campaigns for maximum performance.
Key Responsibilities:
- Conduct thorough keyword research to identify relevant and highperforming keywords.
- Analyze competitor strategies and industry trends to stay ahead in the PPC landscape.
- Set monitor and optimize daily and monthly budgets to ensure costeffectiveness.
- Track and analyze campaign performance metrics to make datadriven budget decisions.
- Continuously monitor and adjust bidding strategies to achieve optimal ROI.
- Conduct A/B testing of ad creatives landing pages and other campaign elements to improve performance.
- Generate regular reports on key performance metrics providing insights and recommendations for improvement.
- Utilize analytics tools to track and measure the success of PPC campaigns.
- Stay informed about industry best practices algorithm updates and emerging trends in PPC advertising.
- Implement new features and strategies to stay ahead of the competition.
- Work closely with clients to understand their business goals and objectives.
- Provide clear and regular communication on campaign performance strategy and optimization efforts.
- Manage endtoend campaign lifecycle: ideation monitoring evaluation and optimization.
- Handle Paid Campaigns on Google AdWords including Search Display Ecommerce and Shopping Ads.
- Plan implement and optimize SEM campaigns including budget management and performance analysis.
- Provide strategic insights for campaign improvements including bidding strategies and budget allocations.
- Maximize ROI through data analysis trend identification and actionable insights.
- Setup Goals Funnels and Ecommerce tracking in GA4.
- Implement Responsive Search Ads for improved clickthrough rates and conversions.
- Develop Performance Max Ads to enhance brand visibility and drive sales.
- Utilize Discovery Ads effectively to engage new audiences.
- Optimize Shopping Ads to drive ecommerce traffic and revenue.
- Leverage Smart Campaigns for automated ad placements and ROI optimization.
Must Have:
- 3 years of Google Ads experience with a focus on ecommerce advertising.
- Strong analytical skills for data interpretation and campaign optimization.
- Ability to collaborate effectively across teams to align strategies with business goals.
- Excellent communication skills for conveying complex ideas.
- Detailoriented with a continuous improvement mindset.
- Google Ads certifications preferred.
- Experience with Digital marketing agency/company will be a plus
Benefits:
- Competitive salary
- Leave Encashment
- Professional development opportunities
- Casual work environment
- Work life balance
If you are passionate about digital marketing possess a keen eye for detail and thrive in a fastpaced environment we invite you to apply for the PPC Specialist position at Webential. Join us in driving success for our clients through effective and strategic PPC campaigns.
Required Experience:
Unclear Seniority
Employment Type
Full Time
