Principal B2B Growth Marketing Lead Veeqo
Principal B2B Growth Marketing Lead Veeqo
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Are you excited about defining the marketing strategy and at a fastgrowth subsidiary within Amazon Are you a datadriven marketer with deep marketing expertise and a passion for driving growth through strategic customer journeys Join Veeqo and help sellers learn more about our innovative shipping and inventory software.
The Team
Veeqo (veeqo) a startup which was acquired by Amazon in 2021 is Amazons recommended shipping inventory and warehouse management solution for Sellers. Our vision is to become the multichannel solution for eCommerce sellers for both their onAmazon and offAmazon business. We help sellers manage fulfillment operations across all their online stores and ship orders to customers at the lowest cost and in the fastest possible time. If youre interested in joining a rapidly growing team with a relentless focus on the customer youve come to the right place.
In order to accelerate the next phase of Veeqos development we are committed to transforming the depth scale and ambition of our marketing capabilities. The marketing team uses data seller insights and automation to invent test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. Were a closeknit group of marketers (functional channel owners product marketers creatives content marketers etc) who collaborate and enjoy a fast pace of delivery. Youll work in tight partnership with our sales and product teams.
The Role
Our Marketing team is seeking an exceptional Principal B2B Growth Marketing Lead to own marketing programs and marketing strategy to improve seller awareness adoption and ongoing engagement with Veeqo. You will develop implement and optimize sophisticated marketing programs across multiple seller cohorts and channels. This is a highly crossfunctional role that requires close partnerships with marketing product BI legal and finance leaders. This role requires an analytical marketer with strong analytical and program management skills who is willing to constantly experiment to deliver results.
The successful candidate is experienced in multiple marketing channels and willing to continuously test and learn and develop a team of marketers who can do the same. In this role you will accountable for the overall performance of our Marketing function developing businesses cases evangelizing new concepts and gaining alignment from senior leadership within Amazon and externally with our partners. He or she must be comfortable in driving high level business decisions thriving in ambiguous situations collaborating with others and building things from scratch.
A successful candidate will be highly analytical resourceful customer focused team oriented and will have strong written and verbal communication skills. You will have a proven track record for leading successful marketing teams and programs across multiple touch points.
Key job responsibilities
Develop long term and shortterm strategies to drive growth via new customer acquisition and customer engagement.
Use data and insights to develop a deep understanding of the drivers of customer adoption behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions.
Work crossfunctionally with business development marketing finance product sales insights and analysts legal and PR to deliver high quality channel management and programs
Own operations and prioritization of channel resources; conduct quarterly business reviews and annual resource planning
Create innovative internal and external partnerships to drive organic visibility and traffic for the category.
Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes for marketing spend.
Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid owned and earned media channels.
Experience building executing and scaling crossfunctional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience driving direction and alignment with crossfunctional teams
10 years of professional noninternship marketing experience
Experience in interteam working skills to develop partnership with partner tech team and operating at leadership levels
Experience working with external agencies or teams to source content working within a defined budget
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Experience working with thought leadership and awareness marketing programs
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The Team
Veeqo (veeqo) a startup which was acquired by Amazon in 2021 is Amazons recommended shipping inventory and warehouse management solution for Sellers. Our vision is to become the multichannel solution for eCommerce sellers for both their onAmazon and offAmazon business. We help sellers manage fulfillment operations across all their online stores and ship orders to customers at the lowest cost and in the fastest possible time. If youre interested in joining a rapidly growing team with a relentless focus on the customer youve come to the right place.
In order to accelerate the next phase of Veeqos development we are committed to transforming the depth scale and ambition of our marketing capabilities. The marketing team uses data seller insights and automation to invent test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. Were a closeknit group of marketers (functional channel owners product marketers creatives content marketers etc) who collaborate and enjoy a fast pace of delivery. Youll work in tight partnership with our sales and product teams.
The Role
Our Marketing team is seeking an exceptional Principal B2B Growth Marketing Lead to own marketing programs and marketing strategy to improve seller awareness adoption and ongoing engagement with Veeqo. You will develop implement and optimize sophisticated marketing programs across multiple seller cohorts and channels. This is a highly crossfunctional role that requires close partnerships with marketing product BI legal and finance leaders. This role requires an analytical marketer with strong analytical and program management skills who is willing to constantly experiment to deliver results.
The successful candidate is experienced in multiple marketing channels and willing to continuously test and learn and develop a team of marketers who can do the same. In this role you will accountable for the overall performance of our Marketing function developing businesses cases evangelizing new concepts and gaining alignment from senior leadership within Amazon and externally with our partners. He or she must be comfortable in driving high level business decisions thriving in ambiguous situations collaborating with others and building things from scratch.
A successful candidate will be highly analytical resourceful customer focused team oriented and will have strong written and verbal communication skills. You will have a proven track record for leading successful marketing teams and programs across multiple touch points.
Key job responsibilities
Develop long term and shortterm strategies to drive growth via new customer acquisition and customer engagement.
Use data and insights to develop a deep understanding of the drivers of customer adoption behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions.
Work crossfunctionally with business development marketing finance product sales insights and analysts legal and PR to deliver high quality channel management and programs
Own operations and prioritization of channel resources; conduct quarterly business reviews and annual resource planning
Create innovative internal and external partnerships to drive organic visibility and traffic for the category.
Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes for marketing spend.
Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid owned and earned media channels.
Experience building executing and scaling crossfunctional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience driving direction and alignment with crossfunctional teams
10 years of professional noninternship marketing experience
Experience in interteam working skills to develop partnership with partner tech team and operating at leadership levels
Experience working with external agencies or teams to source content working within a defined budget
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Experience working with thought leadership and awareness marketing programs
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Staff IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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