Senior Manager Integrated Marketing

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sports growth on every level in the United States from local communities to the crown jewel of the professional game the US Open.

Why Work for the USTA

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Dont know tennis Dont worry you can still find yourself in the game!

The Role

Lead the development and of integrated marketing plans supporting both the USTA Foundation and the Diversity Equity and Inclusion team initiatives. This role will provide strategic marketing direction informed by audience insights champion inclusive marketing strategies and ensure consistent impactful brand messaging with measurable results. The Senior Manager will play a critical role in fostering awareness engagement and impact by driving gotomarket plans aligned with USTAs mission and brand goals. This position requires a dynamic blend of strategic planning creativity and project management to support and amplify key initiatives effectively.

• Develop tailored marketing plans for the USTA Foundation and DEI team initiatives ensuring alignment with each groups unique goals and the overall USTA brand.
• Use consumer insights and data analysis to guide creative development inform messaging and identify growth opportunities across multiple audience segments.
• Create comprehensive marketing briefs that outline campaign objectives target audiences key messages and deliverables to guide creative and activation teams.
• Lead crossfunctional collaboration with internal and external partners to create and implement integrated marketing plans.
• Oversee the creation of marketing assets across various channels including digital social email web app and print ensuring alignment with USTAs brand and mission.
• Champion inclusive marketing strategies to effectively engage and grow awareness among diverse and local audiences.
• Leverage audience insights and data to design impactful customer journeys and manage lifecycles enhancing engagement and retention.
• Manage budgets effectively ensuring resources are allocated to maximize impact.
• Build and manage emails using a selfservice model demonstrating a strong understanding of CRM and audience management strategies.
• Lead event marketing support including planning logistics coordination and onsite .
• Evaluate the effectiveness of campaigns optimize based on performance data and make strategic recommendations to improve impact and achieve group objectives.
• Uphold and enforce USTA brand guidelines across all marketing materials ensuring a cohesive and professional brand image aligned with each group objectives.

Who You Are

• Bachelors degree in marketing communications or related field
• Five to seven years of experience in brand marketing marketing strategy or digital marketing
• Nonprofit or foundation experience preferred
• Experience in sports and entertainment a plus
• Knowledge of multicultural marketing grant marketing or DEIfocused initiatives is a plus.
• Strategic creative thinker able to work independently and within a team
• Strong written and oral communication skills
• Ability to use data insights to inform strategy and creative
• Ability to be flexible with a positive attitude
• This position is designated as hybrid/flex
• Occasional travel for meetings or USTA Foundation events

What We Offer

At the USTA we know people are our most important asset. For this reason we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility:Our Hybrid with Flexibility approach combines a balance of remote working with inoffice collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs:Medical dental vision access to doctors virtually a flexible spending account to manage your health and dependent care expenses and life and disability insurance are a small part of our offerings.
• Time to recharge and energize:Generous paid time off policy including vacation sick personal and paid holidays parental leave and a paid winter recess.
• Plan for your future financially and professionally:401(k) with employer matching (up to 3 promotional and growth opportunities Learning and Development programs to learn on the job and up to $5000 for tuition reimbursement.
• Mental and emotional wellness:Resources for overall wellbeing including mental health and meditation benefits.
• Other cool perks:A personalized health management program pet insurance commuter benefits identity theft protection discounts with our network of partners and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position $. Any additional pay or benefits a person may qualify for are not included in this range. The actual base salary offered is determined by several variables including as appropriate the applicants qualifications for the position the years of relevant experience their unique skills and the location from which they will be performing the job.

Come One Come All

We strongly encourage you to apply if youre interested; wed love to learn how you can serve our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals regardless of age disability national origin race color religion sex sexual orientation gender gender identity or expression pregnancy veteran status marital status family status alienage or citizenship status creed genetic information or any other status protected by applicable federal state or local law.