Marketing Communications Specialist
Marketing Communications Specialist
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1 Vacancy
Job Description
We are seeking a highly motivated and creative marketing professional to fill the role of Marketing Communications Specialist. This position will focus on creating and executing a digital content strategy across digital mediums (email socials website etc. to increase brand visibility and support awareness and lead generation efforts. The person in this position is specifically charged with managing segmented email marketing audiences and communicating the appropriate messages to the right audience in a timely manner. In addition this role owns the continued growth of Somfys multibrand organic social media presence in North America.
- Content Strategy: Collaborate with various internal teams to develop and implement a content and email marketing strategy that aligns with broader company objectives
- Content Creation: Own social media email video and web content creation for B2B and B2C audiences.
- A/B Testing: Conduct tests to optimize subject lines body text design calls to action etc. in order to improve open rates clickthrough rates conversions and engagement.
- Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B and B2C customer audiences ensuring relevant personalized and timely content
- Automation: Develop maintain and improve automated email workflows drip campaigns and triggerbased emails to engage customers throughout their journey
- Data Analysis: Monitor email and social media performance analyze metrics and provide actionable insights to optimize for better results.
- Visibility: Curate a shareable content calendar for your emails social posts blog posts press releases and PR articles so there is visibility and room for collaboration acrossKJ1 the organization
- Develop Social Media Presence: Curate social media content for B2B and B2C audiences enhance engagement across Instagram Facebook LinkedIn X (Twitter) and YouTube and monitor brand sentiment.
- Website: Write and/or edit webpage and blog content for B2C and B2B sites
- Consistency: Ensure cohesive messaging and consistent brand voice across all channels.
- Public Relations: Manage and work with external digital marketing and/or PR agencies as needed.
Qualifications :
- Bachelors degree (or equivalent) in Marketing Communications Journalism Public Relations or a related field.
- 36 years of experience in digital marketing with a strong emphasis on content creation.
- Proven experience crafting both long and shortform content for diverse platforms including email social media websites and blogs catering to B2C and B2B audiences.
- Skilled in writing and reviewing content with a keen eye for consistency with company strategy brand voice and tone.
- Experience crafting and adapting content for various audiences across Facebook Instagram Pinterest X (Twitter) LinkedIn YouTube and TikTok.
- Capable of developing and executing email and social media content strategies that align with company objectives team goals and key performance indicators (KPIs).
- Experience developing and executing email marketing automation strategies to nurture leads engage audiences and drive conversions.
- Proficiency in setting up automated email workflows drip campaigns and triggerbased messaging using tools like MailChimp Marketo or Marketing Cloud
- Proficient in organic media best practices with a foundational understanding of paid media.
- Experience creating managing and maintaining a comprehensive content calendar for social media email campaigns and ongoing marketing initiatives.
- Strong project management skills with the ability to handle multiple tasks efficiently.
- Skilled in planning and executing campaigns focused on brand awareness demand generation and customer nurturing.
- Proficient in using social media management and analytics tools such as HootSuite Sprout Social or FaceLift for scheduling performance tracking and content optimization.
- Experienced in conducting A/B testing analyzing results and providing datadriven recommendations.
- Knowledgeable in ereputation management community engagement and social listening tools like Meltwater or TalkWalker.
- Comfortable responding to social media interactions and escalating issues when necessary.
- Adept at using data insights to shape content strategies analyze website traffic and user behavior and measure campaign effectiveness.
- Strategic thinker who asks the right questions drives initiatives forward and problemsolves effectively.
- Proactive solutiondriven and adaptable with the ability to work independently or collaboratively across teams.
- Skilled in managing relationships with external vendors and agencies including PR firms and consultants.
- SEO knowledge and expertise are a plus.
- Basic graphic design skills or a strong design sensibility; experience with Canva is a plus.
- Outstanding written and verbal communication skills
- Positive and forwardthinking attitude with growth mindset and desire to learn
- Ability to multitask and organize/execute multiple highpriority projects simultaneously
- Selfmotivated with a high level of creativity and a sense of urgency
- Attention to detail and organizational skills including time management and prioritization
- Comfortable presenting ideas to your team or key stakeholders
Additional Information :
- Office setting with minimal to zero travel. Typical hours are 8 am5 pm Monday through Friday.
- Hybrid of remote (work from home) and inoffice environment.
- 5 days in office may be requested based upon business needs.
- We offer a competitive salary commensurate with experience.
- Full corporate benefits package including health life and disability. 401K contribution with generous match.
All your information will be kept confidential according to EEO guidelines.
The protection of our candidates personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system and not by email or postal.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
