Associate Product Marketing Manager Product Enablement
Associate Product Marketing Manager Product Enablement
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1 Vacancy
Job Description
A bit about us
GroundTruth is a media platform that drives instore visits and other real business results. Using observed realworld consumer behavior including location and purchase data we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns including if they physically show up to a store location or website to understand the real business results generated by a brands advertising.
Learn more atgroundtruth.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Ages Best Places to Work in& 2025! Learn more about the perks of joining our team here.
A bit about you
We are looking for an associate product marketing manager who will drive product success by thriving at the intersection of marketing product and sales. This role will have a hyperfocus on positioning our products in a way that solves our clients biggest obstacles while enabling them to activate easily.
You will:
- Own product enablement with a focus on Ads Manager to both equip our sales team with the tools knowledge and resources they need to effectively sell the product and enable our Ads Manager users to launch and manage their campaigns seamlessly while using our products
- Support gotomarket programs for new offerings with a focus on those related to our selfserve platform Ads Manager
- Develop product messaging to be used across all media and customer engagement channels
- Create and maintain a library of sales tools such as customer presentations product capabilities and benefits and competitive materials
- Become a subject matter expert on your aligned product category deeply understanding the value proposition and capabilities to effectively support our sales teams
- Create and maintain highquality productspecific sales enablement content including but not limited to playbooks pitch decks product demos help pages and onepagers
- Support the Senior Product Marketing Manager in larger scale GTM efforts
- Track and analyze enablement program effectiveness through various metrics
and analytics iterating and optimizing your approach continuously
You have:
This is our ideal wish list but most people dont check every box on every job description. If you meet most of the criteria below and youre excited about the opportunity and willing to learn wed love to hear from you.
- Background in gotomarket strategy sales enablement and content creation
- Strong analytical and problemsolving skills
- Excellent written and verbal communication skills
- Experience in guiding/supporting gotomarket roll outs from inception through to general availability
- 23 years of product marketing experience
- Proficiency of Figma or similar Asana or other project management tool and/or Confluence or similar collaborative workspace preferred
- Experience in AdTech or media preferred
Our values
At GroundTruth we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success fosters collaboration and enables us to create lasting impactful relationships both within our team and with our clients.
- Growth Mindset: We position ourselves toward growth in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind
- Respectful: We are respectful to each other our customers and our partners in everything we do
- Intentional: We question assumptions turn off autopilot think through each task act with purpose and see objectives through to resolution
- Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.
Why join us
- Be part of a dynamic team: Join a fun fastpaced environment where your ideas matter and your impact is felt
- Opportunities for growth: We believe in internal development offering plenty of opportunities to learn grow and advance your career within the company
- Flexibility: We offer a remotefirst philosophy and flexible PTO policy allowing you to balance work with your personal life
- Collaborative culture: Work alongside passionate creative and motivated colleagues who support each other and encourage new ideas
- Comprehensive benefits package: At GroundTruth we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
- Fullypaid medical premiums for employees
- 401(k) employer match
- Generous parental leave
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Daily lunch credit when working inoffice
- Fully stocked snacks and beverages inoffice
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal state and/or local laws. If you need reasonable accommodations in the application process please reach out to us at .
We are an equal opportunity employer and value diversity inclusion and equity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.
To ensure your application is properly reviewed we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the Contact Us form on our website will not be considered.
Required Experience:
Manager
Employment Type
Full Time
