Content Strategy Production Lead
Content Strategy Production Lead
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$ 117280 - 168600
1 Vacancy
Job Description
Overview
FM is a leading property insurer of the worlds largest businesses providing more than onethird of FORTUNE 1000size companies with engineeringbased risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon stateoftheart lossprevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so we rely on a dynamic culturally diverse group of employees working in more than 100 countries in a variety of challenging roles.
Summary:
The Content Strategy and Production Lead spearheads FMs global content strategy and production efforts by leading a centralized content operation driving the strategy for all content and thought leadership initiatives. They oversee the production of engaging video digital multimedia social media and written work that elevates FMs marketing strategy and achieves our corporate and operations goals.
This role requires a strong background in journalism (television news preferred) and corporate content creation with experience managing multiple projects with varying or competing deadlines. The ideal candidate will be a compelling storyteller capable of producing highquality multimedia content across various platforms including video podcasts infographics social media and more.
The Content Strategy and Production Lead is responsible for providing the vision direction and management of the design and production of creative assets for use in marketing campaigns internal and external communications training research and client relationship development.
The Content Strategy and Production Lead manages editors writers producers outside vendors and associated resources. They also serve as a subject matter expert offering guidance consultation and governance for company initiatives involving content digital production and associated strategy. They are responsible for providing expertise and guidance on identifying relevant insights to share with our target audiences.
Schedule & Location:
This is a fulltime officebased position. Eligible locations are either Johnston RI Boston MA or Norwood MA. Three days per week of work are required onsite with flexibility for some remote work. Travel to Johnston RI will be required monthly for those whose home office is in Boston MA or Norwood MA. Additionally up to 15 domestic and/or international travel required.
Responsibilities
Develop and execute a comprehensive cuttingedge content strategy that aligns with FMs global marketing goals and corporate objectives
Collaborate with crossfunctional teams to ensure content meets business needs and engages target audiences
Lead the concepting creation and production of bestinclass multimedia content (videos podcasts infographics immersive web experiences social media content white papers webinars etc. ensuring consistency in brand messaging and quality
Oversee the content production process from concept to delivery managing workflows budgets and schedules
Coach content contributors interviewees spokespeople and team members to ensure bestinclass content creation and that we deliver on objectives
Oversee a team of editors writers producers and external vendors providing guidance and mentorship to ensure professional growth
Monitor and manage workflows budgets and schedules
Lead the assignment and delegation of tasks as required to agencies creative team members graphic designers photographers copywriters production companies and freelance staff who work together to create and efficiently deliver high quality content for FM
Ensure the teams adoption utilization and optimization of project management tools to ensure transparency for management colleagues and internal partners; timely delivery of campaign elements; and effective deployment of internal and external resources
Stay updated with industry trends and technological advancements to ensure FMs content remains relevant and innovative
Employ SEO best practices with all content creation
Qualifications
Required Education:
BA/BS degree in journalism communications or related field
Highly Preferred Education:
Masters degree in journalism
Required Work Experience:
10 years of relevant work experience
5 years management experience with vendors/clients
Proven experience in television news journalism and corporate content creation
Required Skills:
Storytelling skills with the ability to create engaging multimedia content
Experience in concept development storyboarding script writing and managing creative processes
Project management skills with the ability to handle multiple projects simultaneously
Proficiency in content management systems video production tools and social media platforms
Comfortable using AI tools (e.g. Copilot) as a job aid
Experience in electronic media producing and creative directing
Experience overseeing a team of creative and technical employees
Strong leadership problemsolving and team management skills
Ability to build consensus across disciplines
Excellent communication and interpersonal skills
Ability to deliver highquality content under short deadlines
Strong editing skills and with a strong attention to detail
The hiring range for this position is $117280 $168600 annually. The final salary offer will vary based on individual education skills and experience. The position is eligible to participate in FMs comprehensive Total Rewards program that includes an incentive plan generous health and wellbeing programs a 401(k) and pension plan career development opportunities tuition reimbursement flexible work time off allowances and much more.
FM is an Equal Opportunity Employer and is committed to attracting developing and retaining a diverse workforce.
Employment Type
Full-Time
