Job Title : Digital Marketing Manager / Lead Generation Manage
Exp2 yrs
LocationDhole Patil Road Pune
Skills Digital marketingSEOPPCB2BKPILead Generationsocial mediaperformance reportexhibitions
Salary 35 to 40K
Roles & Responsibilities include:
- Ensure best practices are maintained across channels like SEO PPC Content and Website.
- Serve as the main point of contact for everything related to Digital Marketing and its operations and assist the digital marketing team with end to end creation of marketing materials.
- Candidate must have Handson as well as management exposure for email marketing cold calling customers.
- Ensuring smooth transfer of leads from India Mart and other B2B platforms to the sales team. Strategics and execute digital marketing campaigns with and as per their specific needs goals and objectives. Generate leads through various digital marketing channels.
- Generating leads as KPI. Set up Google display shopping video and Facebook campaigns.
- Manage different channels (Website Content PPC social media analytics etc. and ensure quality and timelines of deliverables including but not limited to traffic (organic inorganic) leads and more.
- Measure and report on the performance of marketing efforts provide insights and recommendations as well as assess against goals.
- Review new developments and keep the company at the forefront of developments in digital marketing.
- Plan and execute diverse digital marketing campaigns. Participate in various exhibitions by conducting thorough research
- Conduct keyword research and use SEO guidelines to help increase organic web traffic.
- Focus on growth hacking with an objective to explode organic traffic leads referring domains quality back links etc.
- Working and brainstorming with concerned stakeholders (technology sales delivery client support etc. to identify customers needs and gaps in our digital marketing approach and share suggestions.
- Conduct media outreach when appropriate for public relations article placement.
Coordinate content copy for media outlet requests for publication. Handle digital marketing calendar and track campaign performance
Required Experience:
Junior IC