Retail Banking Marketing and Distribution Channels Architect

ACG2662JOB

Our client is a topnotch banking company who is looking for a qualified candidate to join their firm.

• Solution architecture development: Lead the design and maintenance of holistic architecture for retail banking s marketing and distribution systems spanning digital campaigns CRM platforms omnichannel customer journeys sales enablement tools and service access points.
  

• Technology strategy and implementation: Define strategic direction and oversee the adoption of technology stacks for marketing and distribution with an emphasis on leveraging hybrid cloud solutions to ensure scalability agility and system reliability.
  

• CRM ecosystem integration: Design architecture and manage integration processes for CRM systems (particularly SAP CRM) to enable unified customer profiles tailored engagement and streamlined campaign .
  

• Omnichannel experience design: Architect cohesive personalized customer experiences across all interaction channels including mobile apps websites physical branches contact centers ATMs and partner platforms.
  

• Datadriven marketing enablement: Collaborate with data teams and stakeholders to establish robust data flows and governance practices that support customer segmentation targeting campaign optimization and insight generation.
  

• Digital campaign infrastructure: Build the technical foundation for executing advanced automated marketing campaigns that support realtime segmentation orchestration and performance analytics.
  

• Crossfunctional alignment: Work closely with key stakeholders across Retail Banking Marketing Digital Channels Sales and IT to develop technical solutions that support business objectives and enhance customer interactions.
  

• Roadmap and governance: Develop architectural guidelines longterm technology roadmaps and compliance standards to ensure consistent delivery of secure scalable solutions aligned with enterprise principles.
  

• Vendor and solution evaluation: Identify assess and recommend thirdparty technologies and vendors that enhance marketing and distribution capabilities.
  

• Innovation leadership: Stay current on innovations in MarTech hybrid cloud omnichannel engagement and banking technologies to bring forwardthinking solutions into Banking s ecosystem.
  

Requirements

• Bachelor s degree in Computer Science IT Engineering or Business is essential; a Master s degree is preferred.
  

• A minimum of 8 years experience as a Solution Architect Technical Architect or Enterprise Architect preferably within the retail banking domain.
  

• Strong grasp of retail banking operations covering products marketing initiatives sales cycles and distribution channels.
  

• Practical experience with hybrid cloud technologies (e.g. AWS Azure GCP and private cloud environments) and architectural patterns such as containerization microservices and APIfirst design.
  

• Solid background working with CRM platforms within a banking framework.
  

• Wellversed in the technologies and workflows behind digital marketing campaigns such as automation personalization tools and analytics platforms.
  

• Skilled in creating and executing omnichannel distribution strategies and architectural models.
  

• Good command of data architecture concepts and how they apply to marketing analytics and customer engagement this includes areas like MDM customer data platforms and data warehousing.
  

• Excellent communicator with strong presentation skills capable of conveying complex tech concepts clearly to both technical and nontechnical stakeholders.
  

• Handson experience with SAP CRM particularly in implementation or architectural roles within the banking sector is a strong advantage especially for candidates who have led engineering or development teams.
  

• Prior involvement in largescale transformation initiatives in the banking industry is highly valued.
  

• Familiarity with Agile methodologies and experience working in Agile development environments is a plus.
  

• Bilingual proficiency in Vietnamese and English (both spoken and written) is preferred.
  

Due to the immense number of applications only shortlisted candidates will be contacted.