Marketing Communications Specialist
Marketing Communications Specialist
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$ 55000 - 70000
1 Vacancy
Job Description
ABOUT SYNAPSE ITS
Uniting industryleading brandsPolara EnterprisesCarmanah TechnologiesEberle Design (EDI)Diablo Controls andAvailed Technologies Synapse ITS is a comprehensive Intelligent Transportation Systems platform of companies focused on increasing roadway safety accessibility and efficiency through innovative infrastructure. From intersections to highways crosswalks to parking areas Synapse ITS products leverage durable dependable hardware alongside stateoftheart software and data collection to provide agencies with smart solutions to complex transportation challenges.
OVERVIEW
Join our diverse team as a Marketing Communications Specialist where youll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Director of Marketing & Communications youll leverage your expertise in content development and researchdriven storytelling to create impactful promotional campaigns and training materials that drive business success. Youll collaborate with crossfunctional teams to produce compelling assets from website pages to product documentation videos and event materials. Your creativity will help support innovative marketing strategies optimize digital performance and strengthen brand presence. If you excel in a fastpaced environment view a blank canvas as an exciting opportunity and thrive on transforming complexity into compelling narratives this is the role for you.
This is a permanent fulltime role. It is inperson requiring the successful candidate to be located in Victoria BC. The salary range is $55000$70000 plus an annual bonus targeted at 10.
YOUR PRIMARY RESPONSIBILITIES
- Develop and maintain product assets such as data sheets web pages and presentation decks and work with external and internal resources to produce product videos.
- Work with the larger Marcom team on new product launches including product assets training materials and promotional strategies.
- Working with the Digital Marketing Manager and internal sales teams to write engaging content to improve buyer journey and conversion.
- Build visually compelling graphics to communicate complex information effectively.
- Work with a graphic designer to design brochures web banners and other graphic materials for targeted audiences.
- Develop engaging social media content.
- Collaborate with Digital Marketing Manager and Product Marketer to track and measure the effectiveness of campaigns providing recommendations for continuous improvement.
HOW TO APPLY
If this opportunity to work with an exciting organization appeals to you please apply with your resume and cover letter. Additional information on this role can be found in the full job description.
This posting will remain open until filled.
We look forward to hearing from and connecting with you!
Synapse ITS believes that diversity is the cornerstone of excellence within our team and mirrors the community we serve. We warmly invite candidates of all genders ethnicities cultural backgrounds sexual orientations and abilities to apply. Committed to an accessible recruitment journey Synapse ITS ensures a barrierfree experience. Should you be approached for a job opportunity please reach out to if you require accommodations.
We thank all those who apply but only those applicants who are selected for an interview will be contacted.
QUALIFICATIONS AND SKILLS
- A bachelors degree in Marketing Communications Public Relations or a related field; a combination of education and experience will also be considered.
- A minimum of 3 years of professional experience in marketing communications with demonstrated success in SEO and content strategy.
- Exceptional writing editing and storytelling abilities tailored to various audiences and platforms.
- Proven ability to adapt in a fastpaced environment and work cross functionally.
- Proficiency in web content management systems and CRMs (WordPress and HubSpot) and analytics tools.
- Excellent research and analytical skills with the ability to translate data into actionable insights.
- Strong project management skills with the ability to handle multiple priorities in a fastpaced environment.
- Proven experience with and ability to develop and deepen content channels including LinkedIn blogs and enewsletters.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
