We are looking for a creative and detailoriented Digital Marketing Associate to assist in the planning and optimization of our online marketing efforts. The ideal candidate will have a passion for digital marketing and possess a basic understanding of SEO social media content marketing and analytics. You will be supporting various digital campaigns to drive traffic engagement and conversions.
Key Responsibilities:
Social Media Management:
- Help manage and schedule posts for social media platforms like Facebook Instagram LinkedIn and Twitter.
- Engage with audiences respond to comments and monitor social media trends.
- Assist in running paid social media ad campaigns.
SEO and SEM Support:
- Conduct keyword research and assist in optimizing website content for search engine rankings.
- Help with onpage SEO (meta tags alt texts URL structure) and offpage SEO (backlinking).
- Assist with SEM campaigns including setting up and monitoring Google Ads.
Email Marketing:
- Assist in the development and of email marketing campaigns including writing email copy and managing contact lists.
- Track emails performance metrics like open rates clickthrough rates and conversions.
Analytics and Reporting:
- Monitor campaign performance using tools like Google Analytics Google Ads and social media analytics.
- Prepare performance reports to share with the marketing team.
- Use data to suggest improvements to campaigns.
Content Creation & Marketing:
- Assist in creating and curating content for blogs newsletters website updates and social media.
- Ensure content is optimized for SEO and aligned with marketing objectives.
- Help with content scheduling and publishing.
Paid Advertising (PPC):
- Support the management of payperclick (PPC) campaigns on platforms like Google Ads and social media.
- Help with setting up ad copy targeting and tracking conversions.
Education: Bachelors degree in Marketing Communications Business or a related field. Relevant certifications (Google Ads Google Analytics) are a plus.
Experience: 12 years of experience in digital marketing or a related field (internships included).
Skills:
- Basic SEO SEM social media marketing and email marketing knowledge.
- Familiarity with Google Analytics Google Ads and social media tools (e.g. Hootsuite Buffer).
- Strong writing and editing skills for content creation.
- Analytical skills to interpret campaign data.
- Ability to work on multiple projects simultaneously.
Job Type: Fulltime
Pay: 10000..00 per month
Required Experience:
Junior IC