Aumni - Demand Generation Manager - Vice President
Aumni - Demand Generation Manager - Vice President
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Salary Not Disclosed
1 Vacancy
Job Description
Aumni a J.P. Morgan company has a demand marketing opportunity where you can make a meaningful impact on both your career and the entire venture capital industry pushing the limits of whats possible.
Job summary:
As a Demand Generation Manager in Aumnis Marketing department you will design execute and report on demand generation campaigns and programs to drive customer acquisition and revenue growth.
Job responsibilities:
- Work closely with the Head of Marketing to develop and execute a comprehensive demand generation strategy aligned with business goals focused on high quality lead generation nurturing and conversion.
- Collaborate with sales and marketing teams to define target audiences buyer personas and customer journey mapping.
- Deliver granular tracking reporting and efficient lead management in the handoff from marketing to sales
- Plan execute and optimize multichannel marketing campaigns
- Consistently develop A/B tests for email campaigns and programs with create actionable insights from regular qual/quant feedback.
- Ensure alignment of messaging and campaigns with the overall brand positioning and business objectives.
- Leverage ABM tools and tactics to create and measure the success of accountbased marketing programs including engagement with target accounts and their impact on pipeline.
- Coordinate with our business development team to optimize lead volume and quality with the goal of generating highvalue sales opportunities.
- Implement strategies to capture and nurture leads throughout the sales funnel leveraging marketing automation tools and datadriven tactics.
- Work closely with the content team to develop tailored content for different stages of the buyers journey for each target segment/cohort.
- Provide regular reporting on key performance indicators (KPIs) and make datadriven recommendations for continuous improvement.
Required qualifications capabilities and skills:
- Bachelors degree
- 5 years of experience in B2B SaaS demand generation.
- Proven track record of successfully designing and executing multichannel demand generation campaigns that resulted in measurable business impact.
- Mastery of relevant aspects of Salesforce and Account Engagement (formerly Pardot)
- Expertise in ABM platforms (e.g. 6sense Zoominfo MarketingOS)
- Strong analytical skills and a datadriven approach to decisionmaking.
- Excellent communication and an ability to collaborate crossfunctionally.
- Demonstrated ability to manage and mentor a highperforming marketing team.
Preferred qualifications capabilities and skills:
- Prefer experience in the venture capital industry.
Required Experience:
Chief
Employment Type
Full-Time
