Growth Marketing Manager Helix by HL
Growth Marketing Manager Helix by HL
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Job Description
WHO WE ARE:
TIFIN is a fintech platform backed by industry leaders including JP Morgan Morningstar Broadridge Hamilton Lane Franklin Templeton SEI Motive Partners and awhos who of the financial service industry. We are creating engaging wealth experiences to better financial lives through AI and investment intelligence powered personalization. We are working to change the world of wealth in ways that personalization has changed the world of movies music and more but with the added responsibility of delivering better wealth outcomes.
We use design and behavioral thinking to enable engaging experiences through software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.
In a world where every individual is unique we match them to financial advice and investments with a recognition of their distinct needs and goals across our investment marketplace and our advice and planning divisions.
OUR VALUES: Go with your GUT
- Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. With selfawareness and integrity we strive to be the best we can possibly be. No excuses.
- Understanding through Listening and Speaking the Truth. We value transparency. We communicate with radical candor authenticity and precision to create a shared understanding. We challenge but once a decision is made commit fully.
- I Win for Teamwin. We believe in staying within our genius zones to succeed and we take full ownership of our work. We inspire each other with our energy and attitude. We fly in formation to win together.
WHAT YOULL BE DOING:
As the Growth Marketing Manager at Helix by HL youll report directly to our COO and play a critical role in accelerating our gotomarket efforts. Helix is reimagining how wealth managers leverage alternative investmentsbringing intuitive digitalfirst solutions to a traditionally complex space. Your job is to make sure the right people know that.
Youll be responsible for building and executing growthfocused marketing campaigns that drive awareness spark interest and generate qualified leads. From social and email to SEO and beyond youll experiment optimize and own fullfunnel strategies that move the needle.
Working closely with Sales and Success teams youll help scale a nextgen investment experience for wealth managers and their clientstranslating product value into meaningful engagement and business outcomes.
This is a handson highimpact role perfect for a creative datadriven marketer excited to roll up their sleeves and help build something from the ground up.
RESPONSIBILITIES:
- Develop and execute innovative datadriven marketing strategies to generate highquality leads and drive revenue growth.
- Plan and manage integrated campaigns across multiple channels including social media email search (SEO/SEM) and more.
- Own and execute the fullfunnel marketing process from audience targeting and creative development to landing page creation retargeting performance tracking and continuous optimization.
- Champion the Helix by HL brand across all initiatives ensuring consistent compelling messaging that elevates our presence in the wealth management industry.
- Leverage analytics and marketing insights to inform strategy and improve campaign effectiveness.
- Manage marketing resources including budgets platforms vendors and agency partners.
REQUIREMENTS:
- A minimum of 5 years of marketing experience with a strong focus on growth marketing in financial services fintech data/AI or B2B SaaS
- Proven success in enterprise marketing with a focus on growth strategies. Direct to consumer experience is a bonus.
- Skilled in developing compelling marketing materials and presentations to support campaigns and sales enablement.
- Proficient in PowerPoint; able to translate complex ideas into clear visually engaging content that drives action.
- Handson experience in lean or startup environments comfortable wearing multiple hats.
- Uptodate on the latest marketing trends and tools with a curiosity for emerging tech and software.
- Bonus: Understanding of alternative/private market investments.
- Bonus: General familiarity with Generative AI and large language models.
- Selfstarter with a passion for fintech and a drive to make an immediate impact.
- Must be based in Charlotte NC and available to work inoffice 4 days per week.
COMPENSATION AND BENEFITS PACKAGE:
The expected starting salary range for this position in Charlotte is between $100000$125000. Actual pay will be determined based on experience and other jobrelated factors permitted by law.
TIFIN offers a competitive benefits package that includes:
- Medical dental vision life and disability insurance
- Flexible Spending Account (FSA) and Health Savings Account (HSA)
- 401(k) Retirement Plan
- Flexible PTO policy and Companypaid holidays
- Parental Leave: 12 week paid maternity 6 week paid paternity leave
- Corporate Social Responsibility and volunteering opportunities
- Access to our Chief Mindfulness Officer for Mindfulness events and 1:1 personal coaching
- Company sponsored events like mindfulness events development workshops team dinners pickleball games happy hours holiday parties and more!
- The ability to make a real impact in an incredibly fastgrowing organization
TIFIN is proud to be an equal opportunity workplace and values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race national origin religion age color sex sexual orientation gender identity disability or protected veteran status.
Required Experience:
Manager
Employment Type
Full Time
