Social Media Content Marketing Specialist
Social Media Content Marketing Specialist
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Job Description
Social Media & Content Marketing Specialist
Canopy South Jordan UT
About Us
Canopy is a fastgrowing SaaS company in South Jordan Utah building simple efficient software for accounting firms. We are looking to revolutionize the accounting space with modern userfriendly software for a neglected industry.
Our goal is to help our clients unlock the firm theyve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers spotting and solving problems and being good people along the way.
Click here to see why our clients love Canopy.
Interested in learning more about Canopy & the industry Check out our blog here where you can find great information on our product features industry news practice management and more!
The Opportunity
Were looking for a Social Media & Content Marketing Specialist to own Canopys social media presence and contribute to our broader content marketing initiatives. This is both a strategic and handson role youll set the direction for our social channels and also roll up your sleeves to create compelling content that engages our audience.
This is a hybrid position in South Jordan Utah (M W F inoffice).
What Youll Do:
- Own Canopys social media strategy across LinkedIn Facebook Instagram X and other relevant platforms.
- Manage daytoday publishing engagement and performance tracking on social channels.
- Develop monthly and quarterly content calendars aligned with campaigns and business priorities.
- Create socialfirst content (graphics short videos thought leadership polls etc..
- Monitor trends industry news and competitor activity to keep our content fresh and relevant.
- Track performance metrics (reach engagement growth) and optimize content based on data.
- Interact with industry influencers and customers on social platforms to strengthen share of voice and relationships.
- Work strategically with influencers and customers to post content relevant to their work with the brand (i.e. customer quotes webinar promotions blog promotions etc.
- Serve as the voice of Canopy online maintaining a consistent approachable brand tone.
- Work as the producer and editor of the Canopy podcast which includes scheduling guests providing guidance to interviewers editing podcasts and posting to podcast platforms.
- Work crossfunctionally with product marketing demand gen and sales to support campaign needs.
- Attend industry events and contribute to onsite coverage via social.
- Work with the rest of the content team to create other types of content such as blogs webinars case studies etc.
- Support adhoc marketing projects and initiatives as needed.
What Youll Need:
- 35 years experience in B2B SaaS content marketing with a strong focus on social media and content.
- Demonstrated ability to grow and manage brand social media accounts.
- Bachelors degree in Marketing English Communications Journalism or a related field.
- Strong writer with previous experience writing for a brand.
- Experience managing social media channels and/or communities for a business.
- Selfstarter with the ability to build content from scratch.
- Basic video editing or visual content creation experience.
- Ability to quickly learn new technology platforms to aid in doing your job including AI content generators podcast editors etc.
- You know how to empathize connect and communicate with very different audiences.
- Strong communication skills in written verbal and presentation settings.
- Selfawareness confidence and a proactive attitude.
We know many women do not apply for a job if they dont perfectly fit the description. We want you to apply anyway.
Bonus Points If You Have:
- Knowledge of marketing at different points in the customer lifecycle.
- Proven record of building crossfunctional relationships.
- Experience in or familiarity with the accounting industry.
- Leveraged AI to increase efficiency.
Please include a few writing samples with your application.
Why You Want to Work Here:
Flexible Paid Time Off that youre actually encouraged to use plus 10 company holidays!
Health Benefits including Medical Dental and Vision and an HSA Match.
401(k) we match 100 up to 3 of your contribution. Eligibility is immediate with 100 vesting.
Mental Health all employees have access to Impact Suite & to our Employee Assistance Program (EAP).
Paid New Parent Leave & Birthing Parent Leave so youre able to care for your little ones.
Supplemental Benefits including 100 company paid Basic Life & AD&D insurance and long & shortterm disability coverage.
Nectar our peertopeer recognition program to help our employees recognize the amazing work being done by other Canopians!
Company Events including monthly companywide meetings summer parties and more.
DEIB Committee to plan initiatives around continuing education community outreach recruiting onboarding and more.
Fullystocked kitchen Keto Vegan Flexitarian Mandalorian Weve got you covered.
Our Values:
We approach our work every day with a few things in mind:
Own we own this place! We focus on outcomes holding ourselves & each other accountable.
Win we win by delighting our customers with the very best products and services.
Do Good we work hard to be good people!
Embrace Curiosity & Candor we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.
To learn more about us & our values click here.
Interviewing @ Canopy:
We know application processes can be a little stressful. Heres are the stages of a typical interview process:
- Once your application is received we will review it and get back to you if we feel like its a mutual fit!
- 20 minute phone call with the People Team
- 4560 minute video or inperson interview with the Hiring Manager
- 13 rounds of interviews depending on the role
- Final Interview
Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call.
Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviewsour hiring teams will always make sure to save time for questions at the end!
Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender national origin sexual orientation gender identity or expression age disability genetic information marital status or veteran status.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
