Digital Content Manager - Wtoc
Digital Content Manager - Wtoc
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1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTOC:
WTOC is located in beautiful historic Savannah GA which was recently named the thirdbest city in the U.S. by Travel and Leisure. WTOC has been the market leader for 70 years. The station excels in creating effective commercials for our advertising clients. We also create promotional campaigns for our #1 News programs that inform and engage the viewer. WTOC 11 is the number one news source in beautiful historic Savannah Georgia which was named the thirdbest city in the U.S. by Travel and Leisure. As Savannahs first TV station WTOCs community roots run deep. The call letters stand for Welcome To Our City.
Job Summary/Description:
WTOC is seeking a forwardthinking dynamic Digital Content Manager to lead and oversee our growing digital efforts managing the production and publication of content across all WTOC multimedia platforms. This role is responsible for overseeing daily operations on the web mobile social and CTV audience engagement while ensuring the station remains at the forefront of emerging digital trends including SEO and social media strategy. The DCM leads the digital team at WTOC and collaborates with station management on planning coaching and execution. The ideal candidate will have exceptional writing skills and strong communication abilities and thrive in a fastpaced deadlinedriven newsroom.
As our stations Digital Champion youll help teach best practices create accountability through organization and dream big as a digital innovator with the big and small tasks at hand. Working with established broadcast producers anchors and reporters this news manager will continue to condition and develop the broadcast newsroom into our station digital team.
Duties/Responsibilities include but are not limited to:
Must be able to write and publish news weather and sports coverage on all WTOC digital platforms.
Strong skills in gathering usergenerated content and the creation of enterprise material including but not limited to interactive data maps infographics special online streaming opportunities and CTV shows.
Develop strategies for live and ondemand digital content to expand CTV and streaming efforts.
Monitor analytics to track engagement optimize video and story placement and increase overall digital consumption.
Lead efforts to increase social referrals by developing engaging shareable content that drives users back to WTOCs owned platforms.
Monitor algorithm changes on platforms like Facebook Instagram and TikTok to adjust posting strategies accordingly.
Work with newsroom leadership to develop ethical AI usage guidelines in reporting content automation and factchecking
Monitor and integrate AIdriven tools for content creation audience engagement and newsroom automation
Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery HTML Canva and Adobe Creative Suite experience are preferred as well as knowledge of ENPS.
Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans including illustrating weekly successes and failures using digital analytics tools.
Oversee a team of digital content producers and ensure they are trained supported and meeting production goals.
Work closely with reporters producers and other newsroom members to identify breaking news stories trends and features that can be developed for digital distribution.
Manage content flow prioritize stories and monitor all digital channels to ensure timely publication and coverage.
Collaborate with marketing and promotions teams to align digital strategies with stationwide initiatives.
Maintain schedule for the digital team
Understand and execute ethical responsible news judgment
Qualifications/Responsibilities:
At least 2 years of experience developing creating and executing content for broadcast digital and social is required.
Knowledge of SEO best practices and social media strategies.
Familiarity with digital publishing tools and content management systems (CMS).
BS/BA in Journalism/Communications or equivalent background preferred but not required.
Ability to identify evaluate and integrate emerging AI technologies
Knowledge of AIs role in SEO optimization
Flexible work hours required must be willing and able to work a variety of shifts including but not limited to: mornings afternoons evenings late nights holidays weekends and possible overtime hours.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal)
WTOCTV/Gray Media is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Manager
Employment Type
Full-Time
