Social Media Marketing Manager
Social Media Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About the Role:
ITSUGAR known for its bold cheeky brand voice and candyfilled retail experiences is seeking a Social Media Marketing Manager to lead our growing digital presence across multiple platforms. This role is perfect for a strategic and creative social expert who thrives in a fastpaced trenddriven environment and is passionate about building community creating content and partnering across departments to drive brand and product growth online.
Key Responsibilities:
Social Strategy & Content Leadership
- Lead and execute ITSUGARs social media presence across platforms including Instagram Facebook TikTok LinkedIn Threads X (formerly Twitter) and YouTube
- Develop platformspecific strategies and creative content tied to the ecommerce marketing calendar product launches and seasonal brand campaigns
- Partner with ecommerce to support digital platforms like TikTok Shop Amazon and more providing content that drives awareness conversion and community engagement
- Create or oversee engaging shortform video lifestyle imagery and branded assets using platforms like Illustrator Photoshop and CapCut
- Maintain a bold consistent and playful brand voice across all platforms
Influencer & Brand Collaborations
- Own ITSUGARs influencer strategy using Sprouts Influencer Management tool (formerly Tagger) including outreach communication and performance tracking
- Work closely with licensed and cobranded partners (e.g. Tokidoki Pomp Snow & CIRQUE OREO HARIBO) on product collection launches social media collaborations and experiential campaigns
- Manage social initiatives and digital storytelling for nonprofit campaigns such as our partnership with MakeAWish and coordinate activations and giving programs
ECommerce & Digital Marketing Integration
- Collaborate closely with the ecommerce team to align social strategy with product launches promotions and key moments across TikTok Shop and Amazon
- Deliver content for digital advertising paid media campaigns and email marketing support
- Track and optimize performance of socialdriven traffic and UGC for digital selling platforms
InStore & Experiential Marketing
- Partner with store teams district managers and mall property marketing contacts to execute instore events product sampling activations and seasonal experiences
- Coordinate signage bounceback coupons and other instore marketing tools
- Support visual updates for digital signage and store media platforms like Rockbot
Brand Communications & Public Relations
- Manage the inbox and assist in coordinating press calendar updates with thirdparty PR agency
- Collaborate on press release content influencer requests and external media opportunities to support store openings exclusive launches and brand moments
Requirements:
- 4 years of experience in social media marketing with at least 12 years in a managerial or lead capacity
- Proven ability to execute multiplatform content strategies and grow brand channels
- Strong knowledge of ecommerce integration UGC strategy and content creation for social commerce (TikTok Shop Amazon DTC platforms)
- Proficient in Sprout Social Canva Adobe Creative Suite and shortform video editing tools
- Excellent writing communication and project management skills
- Creative collaborative and highly organized with a love for pop culture trends and digital storytelling
Preferred Experience:
- Experience with lifestyle retail or consumer goods brands
- Background in digital commerce or social selling platforms
- Knowledge of influencer CRM systems and campaign reporting
Required Experience:
Manager
Employment Type
Full-Time
