SVP Media Strategy Planning
SVP Media Strategy Planning
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
About Klick Health
Klick Health is the worlds largest independent fullservice marketing and commercialization agency for life sciences. We partner with pharmaceutical biotech and healthcare companies to develop transformative marketing strategies that drive meaningful engagement with both healthcare professionals (HCPs) and patients. At Klick we foster a culture of innovation collaboration and strategic excellence ensuring that we remain at the forefront of media and technology in the healthcare space.
Position Overview
We are seeking a Senior Vice President Media to lead one of our media strategy and planning teams overseeing integrated media solutions for our healthcare clients. This role requires deep expertise in the pharmaceutical marketing landscape including regulatory considerations privacy compliance and the complexities of both directtoconsumer (DTC) and healthcare professional (HCP) media planning and activation. As a senior leader you will be responsible for shaping and driving strategic media approaches leveraging datadriven insights and ensuring seamless across all media channels. You will also be an integral partner in business growth thought leadership and crossfunctional collaboration across Klick Health.
Key Responsibilities
- Develop and execute innovative datadriven media strategies tailored for both HCP and DTC audiences ensuring alignment with client objectives market trends and industry best practices.
- Oversee media planning activation and optimization across digital programmatic social search traditional and emerging media channels.
- Guide omnichannel media integration ensuring seamless collaboration with creative analytics and technology teams.
- Ensure all media strategies comply with pharmaceutical industry regulations including HIPAA NAI and other data privacy laws affecting media targeting and measurement.
- Stay ahead of industry changes including privacy regulations (e.g. cookie deprecation firstparty data strategies and evolving programmatic targeting) and emerging media technologies.
- Serve as a trusted senior strategic advisor for clients providing thought leadership in pharmaceutical media strategy audience engagement and channel selection.
- Lead new business efforts developing compelling media strategies and presenting to potential clients.
- Identify growth opportunities within existing accounts by optimizing media strategies and introducing innovative solutions.
- Work closely with account teams to align media strategies with overall brand and marketing goals.
- Partner with analytics teams to apply datadriven insights in media strategy development optimizing audience segmentation targeting and media performance.
- Understand media attribution models measurement frameworks and KPIs to assess campaign effectiveness and refine strategies accordingly.
- Maintain a working knowledge of data management platforms (DMPs) customer data platforms (CDPs) and firstparty data activation strategies.
- Build lead and mentor a highperforming media strategy and planning team fostering a culture of excellence innovation and collaboration.
- Drive professional development within the media organization ensuring continuous learning and upskilling in emerging media trends adtech and compliance considerations.
- Encourage crossfunctional collaboration with creative medical analytics and development teams to deliver integrated insightdriven campaigns.
Key Qualifications
- 15 years of experience in media strategy planning and activation with significant experience in pharmaceutical biotech or healthcare marketing.
- Expertise in both DTC and HCP media planning including traditional and digital media programmatic social search endemic and nonendemic placements.
- Strong understanding of pharmaceutical industry regulations including HIPAA patient privacy data compliance and the evolving regulatory landscape impacting media targeting and analytics.
- Proven experience navigating the media implications of privacy changes including cookie deprecation firstparty data strategies and consentbased targeting.
- Familiarity with pharmaceutical audience data providers (e.g. Crossix Swoop IQVIA Medscape Doximity etc. and how to leverage them in media planning.
- Demonstrated ability to lead and develop highperforming teams fostering a culture of continuous learning and innovation.
- Strong clientfacing skills with experience advising brand teams legal/regulatory partners and senior executives on media strategy.
- Experience driving business growth leading media strategy in new business pitches RFPs and organic client expansion opportunities.
- A passion for innovation staying ahead of emerging trends in AIdriven media adtech and personalized media engagement.
- Strong understanding of media analytics measurement frameworks and attribution modeling ensuring datadriven decisionmaking.
- Familiarity with performance media KPIs including awareness engagement script lift and Rx conversion metrics.
- Ability to translate complex media performance data into actionable recommendations for client presentations and internal strategy discussions.
- Working knowledge of data management platforms (DMPs) customer data platforms (CDPs) and audience segmentation tools.
Why Join Klick Health
- At Klick Health youll be part of an awardwinning forwardthinking team that is redefining the way pharmaceutical brands connect with HCPs and patients. We offer:
- A collaborative highenergy work environment where your contributions make a tangible impact.
- Access to cuttingedge technology data and analytics tools that drive industryleading innovation.C
- ompetitive compensation growth opportunities and ongoing professional development.
- A peoplefirst culture that champions worklife balance career growth and inclusion.
#LITH1 #LIHybrid
Required Experience:
Senior Exec
Employment Type
Full Time
Key Skills
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