Paid Media Manager
Paid Media Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 94100 - 121800
1 Vacancy
Job Description
Join Fortinet a cybersecurity pioneer with over two decades of excellence as we continue to shape the future of cybersecurity and redefine the intersection of networking and security.Fortinet is seeking a dynamic Paid Media Manager to join our corporate marketing team. This role will focus on analyzing and optimizing paid advertising campaigns to drive marketing qualified leads pipeline growth and brand awareness. The ideal candidate will lead global endtoend digital marketing strategies ensuring seamless across paid and owned digital channels. This role requires both strategic thinking and handson implementation to create personadriven user journeys and exceptional digital experiences.
As a Paid Media Manager you will:
- Own paid media and programmatic strategy and .
- Develop paid media plans budgets KPI frameworks and performance tracking.
- Collaborate with internal stakeholders to align campaigns with business objectives.
- Manage agencies and data partners to execute campaigns effectively.
- Optimize campaigns across Paid Search Display (Programmatic) and Paid Social.
- Drive fullfunnel integrated digital advertising campaigns and landing page optimization.
- Leverage persona development and customer journey mapping to enhance engagement.
- Utilize analytics and data insights to refine digital ecosystems and improve conversion.
- Ensure alignment between digital marketing product marketing campaigns field marketing and operations.
- Develop and maintain robust reporting frameworks to assess campaign effectiveness.
- Provide regular insights through health checkins monthly summaries and QBRs.
Experience & Qualifications
- 35 years of experience in strategic B2B digital marketing programmatic advertising and campaign management.
- Proven success driving MQLs through PPC and programmatic spend.
- Expertise in digital media platforms (Paid Social Programmatic SEM SEO Video Email Content Syndication).
- Strong understanding of AdTech audience targeting and attribution models.
- Experience optimizing paid media campaigns for user experience and conversion.
- Proficiency in web analytics tools (Google Analytics Adobe Analytics) and performance reporting.
- Strong critical thinking analytical and project management skills.
- Excellent stakeholder management and crossfunctional collaboration abilities.
- Passion for innovation and driving measurable business impact.
Join Fortinet and be a key player in shaping our digital marketing strategy to drive measurable growth and engagement!
About Our Team:
Join our team recognized for its collaborative spirit and seamless teamwork with accomplished leaders. Our team culture emphasizes respect open communication and shared success creating an environment where every member can thrive and contribute to meaningful impact
Why Join Us:
We encourage candidates from all backgrounds and identities to apply. We offer a supportive work environment and a competitive Total Rewards package to support you with your overall health and financial wellbeing.
Embark on a challenging enjoyable and rewarding career journey with Fortinet. Join us in bringing solutions that make a meaningful and lasting impact to our 660000 customers around the globe.
Fortinet offers employees a variety of benefits including medical dental vision life and disability insurance 401(k) 11paid holidays vacation time and sick time as well as a comprehensive leave program.
Wage ranges are based on various factors including the labor market job type and job level. Earnings for this position are expected to be $94100 $121800 Exact salary offers will be determined by factors such as the candidates subject knowledge skill level qualifications experience and geographic location.
All roles are eligible to participate in the Fortinet equity program Bonus eligibility is reviewed at time of hire and annually at the Companys discretion
Required Experience:
Manager
Employment Type
Full-Time
