Areyou a creative and strategic thinker with a passion for storytelling We aresearching for an experienced Content Marketing professional to join our dynamicteam. As a Content Marketing you will play a vital role in developing andexecuting our content strategy to drive brand awareness engage our targetaudience and generate leads.
- Develop and implement a comprehensive content marketing plan that aligns with our overall marketing objectives
- Create highquality engaging and relevant content across various platforms including blogs social media website copy email campaigns case studies and more
- Collaborate with internal stakeholders to identify and understand target audience personas and develop content that resonates with them
- Conduct thorough research on industry trends competitor analysis and customer insights to inform content strategy
- Manage the content calendar ensuring timely delivery of content while maintaining consistency in tone of voice and brand guidelines
- Optimize content for SEO to improve organic search rankings and increase website traffic
- Analyse key performance indicators (KPIs) such as engagement metrics conversion rates and lead generation to measure the effectiveness of content marketing efforts
- Stay uptodate with industry best practices and emerging trends in content marketing to continuously improve our strategies
Requirements
- Bachelors degree in Marketing Communications or related field (Masters degree is a plus)
- Proven experience in content marketing or related roles with a strong portfolio showcasing successful campaigns
- Excellent writing skills with the ability to create compelling and persuasive copy across different formats
- Familiarity with SEO best practices and keyword research tools
- Adept at using various analytics tools to track performance metrics
- Strong project management skills with the ability to handle multiple projects and meet deadlines
- Ability to collaborate effectively with crossfunctional teams and communicate ideas clearly
- Passionate about staying ahead of industry trends and continuously learning
- Preferred University: GUC / AUC / MIU / BUE / TKH
Benefits