Marketing Manager
Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Primary purpose
Develop and execute strategic marketing initiatives to drive user acquisition engagement and retention for Spot Moneys mobile banking platform. This position involves close collaboration with crossfunctional teams to ensure the success and alignment of marketing campaigns and initiatives.
Key roles and responsibilities:
Comprehensive Marketing Plans:
- Develop and execute comprehensive marketing plans to drive user acquisition engagement and retention.
Market Research and Analysis:
- Conduct market research and analysis to identify trends opportunities and the competitive landscape in the fintech industry.
Messaging and Positioning:
- Collaborate with product teams to develop compelling messaging positioning and value propositions that resonate with target audiences.
Creative Asset Development:
- Lead the development of creative assets including ad copy graphics videos and landing pages for various marketing channels.
Performance Marketing Campaigns:
- Manage and optimize performance marketing campaigns across channels such as social media search display and affiliate to drive measurable results.
Data Analysis and Optimization:
- Analyze campaign performance data to identify insights and optimize marketing strategies for maximum ROI and user growth.
Content Marketing Initiatives:
- Drive content marketing initiatives including blog posts email campaigns and social media content to engage and educate users.
Brand Guidelines:
- Develop and maintain brand guidelines to ensure consistency and integrity across all marketing touchpoints.
External Partnerships:
- Build and maintain strong relationships with external partners including agencies influencers and media outlets to amplify brand awareness and reach.
Vendor Management:
- Manage relationships with marketing agencies and vendors including contract negotiation project management and performance evaluation.
Industry Trends and Best Practices:
- Stay uptodate with industry trends and best practices in mobile banking fintech and digital marketing.
CrossFunctional Collaboration:
- Collaborate with crossfunctional teams to ensure consistent brand messaging and customer experience across all touchpoints.
Education Experience and Attributes:
Knowledge Skills and Attributes:
- Strong analytical skills for datadriven marketing strategies.
- Expertise in performance marketing channels: paid social search and display.
- Excellent communication skills for effective collaboration with teams and partners.
- Creative thinker with a passion for innovative marketing.
- Highly organized with multitasking ability in a fastpaced environment.
- Experience with marketing automation tools CRM systems and analytics platforms.
- Understanding of mobile app marketing metrics and KPIs.
- Flexibility to perform adhoc tasks as per business needs.
Education and Training:
- Bachelors degree in Marketing Business or a related field. MBA is an advantage.
Experience:
- 5 years of experience in marketing roles with a proven track record of driving user acquisition and engagement in the fintech industry.
- Knowledge of fintech compliance and regulatory requirements is advantageous.
Required Experience:
Manager
Employment Type
Full-Time
