Job Title
Senior Manager Marketing APAC Tenant Representation
Job Description Summary
This role supports marketing programs lead generation initiatives business marketing activities and campaign operations to enhance client engagement and business development. Reporting to the Associate Director Marketing the Senior Manager/AVP will collaborate with internal stakeholders to ensure seamless implementation of marketing strategies campaign and operational efficiencies. The role requires a strong business marketing mindset focused on lead generation sales enablement and client engagement.
Job Description
About the Role:
Marketing Operations & :
o Implement and manage marketing campaigns ensuring timely across digital content and event channels.
o Coordinate the production of sales and marketing materials including pitch decks client brochures and thought leadership content.
o Optimize marketing automation workflows to improve campaign effectiveness and client engagement.
Lead Generation & Sales Enablement:
o Execute targeted leadgeneration initiatives nurturing prospects through digital marketing email campaigns and contentdriven strategies.
o Work closely with the sales team to ensure marketing efforts align with business development goals.
o Track analyze and optimize campaign performance to improve conversion rates and ROI.
Content & Communications :
o Drive content distribution across multiple platforms ensuring alignment with business objectives.
o Execute external communication plans including PR initiatives social media engagement and email marketing campaigns.
o Execute internal communication plans to enhance brand positioning within the firm.
Event & Client Engagement Marketing:
o Support the planning and of client events industry partnerships and networking opportunities.
o Develop marketing collateral and pre/postevent communication to maximize outreach impact.
o Track event performance and gather insights to improve future engagement.
Data & Reporting:
o Maintain marketing dashboards and provide regular reports on campaign performance lead generation and ROI.
o Leverage CRM tools (e.g. Salesforce Marketing Cloud) to monitor engagement and track business outcomes.
About You:
- Strong marketing operations experience with handson of digital campaigns CRM systems and marketing automation.
- Proven track record in B2B lead generation and business marketing.
- Excellent project management skills with the ability to execute multiple campaigns within tight deadlines.
- Strong analytical skills to track marketing performance and optimize strategies.
- Ability to collaborate effectively across crossfunctional teams including sales research and leadership.
- Strong communication skills both written and verbal with experience in content marketing.
- 57 years of experience in B2B marketing operations.
- 23 years of experience in sales enablement or lead generation.
- Property background preferred.
- B2B business background preferred.
- Proficiency in digital marketing tools such as Salesforce Marketing Cloud HubSpot Hootsuite Google Analytics or Sitecore.
- Strong understanding of email marketing paid campaigns content marketing and CRMdriven strategies.
Why join Cushman & Wakefield
As one of the leading global real estate services firms transforming the way people work shop and live working at Cushman & Wakefield means you will benefit from;
Being part of a growing global company;
Career development and a promote from within culture;
An organisation committed to Diversity and Inclusion
Were committed to providing worklife balance for our people in an inclusive rewarding environment. We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal professional and technical capabilities and we reward with a comprehensive employee benefits program.
We have a vision of the future where people simply belong.
Thats why we support and celebrate inclusive causes not just on days of recognition throughout the year but every day. We embrace diversity across race colour religion sex national origin sexual orientation gender identity or persons with disabilities or protected veteran status. We ensure DEI is part of our DNA as a global community it means we go way beyond than just talking about it we live it. If you want to live it too join us.
INCO: Cushman & Wakefield
Required Experience:
Senior Manager