Sr Director Global Performance Marketing
Sr Director Global Performance Marketing
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$ 186200 - 276125
1 Vacancy
Job Description
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes businesscritical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in esignature and contract lifecycle management (CLM).
What youll do
We are seeking a dynamic and experienced Senior Director to lead our Global Performance Marketing team in driving customer acquisition retention and revenue growth through strategic digital marketing initiatives. The ideal candidate will have a consistent track record of developing and implementing highimpact performance marketing strategies that deliver measurable results. We are looking for a leader to take overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.
This position is a people manager role reporting to the Vice President of Growth Marketing.
Responsibility
Develop and implement comprehensive performance marketing strategies to drive customer acquisition retention and revenue growth
Lead a team of marketing professionals to plan implement and optimize digital marketing campaigns across various channels globally including paid search display advertising social media and others
Set the crosschannel media strategy and spend plan
Connect SEO tightly to paid and ensure overall search success
Shape the tech and analytics roadmap to support analysis orchestration trafficking and AIpowered bidding
Set clear performance targets and metrics for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement including helping to shape our approach to attribution modeling and incrementality measurement
Collaborate with crossfunctional teams including Product Sales and Finance to align marketing efforts with overall business objectives and ensure seamless of marketing campaigns
Stay informed about industry trends standard processes and emerging technologies in performance marketing SEO and paid media and leverage this knowledge to innovate and drive continuous improvement
Manage marketing budgets effectively and allocate resources strategically to enhance value and achieve business goals
Cultivate a culture of creativity collaboration and accountability within the Marketing team encouraging professional growth and development among team members
Build and maintain relationships with external partners agencies and vendors to support marketing initiatives and drive business results
Create a return on investment model to drive measurability of every action asset campaign to further scale spending efficiency
Job Designation
Hybrid: Employee divides their time between inoffice and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly inoffice expectation)
Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.
What you bring
Basic
- Bachelors Degree or equivalent in work experience or military service
- 15 years of Performance Marketing experience with a focus on digital marketing within the SaaS industry
Preferred
- Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
- Excellent leadership and communication skills with the ability to inspire and motivate a team to achieve common goals
- Demonstrated ability to thrive in a fastpaced dynamic environment and effectively handle multiple projects and priorities simultaneously
- Experience working with marketing automation platforms CRM systems analytics tools SEO strategies and paid media campaigns
- Deep understanding of digital marketing channels and platforms including Google Ads Facebook Ads LinkedIn Ads and others
- Proven track record of developing and implementing successful performance marketing strategies that drive customer acquisition and revenue growth
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on jobrelated knowledge skills and experience.
Based on applicable legislation the below details pay ranges in the following locations:
California: $195500.00 $315775.00 base salary
Illinois and Colorado: $186200.00 $263000.00 base salary
Washington New Jersey and New York (including NYC metro area): $186200.00 $276125.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of preestablished sales goals. NonSales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits provide options for the following:
- Paid Time Off: earned time off as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
- Full Health Benefits Plans: options for 100 employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other lifechanging events
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .
If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.
EEO Statement
Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a cando approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.
Required Experience:
Exec
Employment Type
Full-Time
