Marketing Automation Specialist
Marketing Automation Specialist
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1 Vacancy
Job Description
PagerDuty Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70 of the Fortune 100 trust PagerDuty as essential infrastructure.
Join us. At PagerDuty youll tackle complex problems collaborate with kind and ambitious people and help build a more equitable worldall in a flexible awardwinning workplace.
PagerDuty is looking for a Marketing Automation Specialist (Marketo) to support the North America daytoday handson creation of marketing programs in alignment with the corporate Marketing Operations team marketing and Company objectives. You will be responsible for the setup maintenance and reporting of email webinar live event and integrated marketing programs in Marketo. This role is a localized version to better support the region and will work in close collaboration with other members of the Marketing team you will leverage your understanding of marketing automation best practices and apply them to the of bestinclass programs.
**PagerDuty is a flexible hybrid workplace. We embrace and encourage inperson working as an integral part of our culture. Both our employees and external research tells us that colocated collaboration strengthens connections drives innovation and accelerates learning.
This role is expected to come into ourSan Francisco office 1 day per week so you can thrive in your new role and fully embrace being a Dutonian!**
Key Responsibilities:
- Create develop and monitor critical Marketo programs such as engagement programs trigger and batch email campaigns tracking campaigns web forms webinar and event programs.
- Manage list uploads program segmentations and implement best practices in database and contact management to increase data integrity and market reach across geographies.
- Implement marketing automation best practices and ensure proper endtoend testing of programs prior to launch.
- Support the optimization and QA of established automated marketing program templates and workflows.
- Embrace a test and learn mindset; dig for actionable insight within data by applying response analysis A/B testing and best practices to optimize all aspects of programs.
- Proactively monitor Marketo program performance and deliver insights and optimization recommendations to program stakeholders.
- Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws
- Be the subject matter expert and build rapport with the Marketers you partner with to drive efficiency and best in class .
Minimum Qualifications:
- 4 years of experience in B2B marketing environment
- 1 years of experience of Salesforce experience including building campaigns and monitoring Marketo integration processes
- Strong grasp of marketing automation implementation best practices
- Excellent written and verbal skills time management organizational and problem solving skills
Preferred Qualifications:
- 2 years of proven track record of building and executing marketing automation programs Marketo preferred). Marketo Certified Expert a plus!
- Experience working with Agile project management tools (Jira Monday)
- BA/BS degree in Business Marketing Communications or similar program or equivalent work experience
Thebase salary range for this position isUSD. This role may also be eligible for bonus commission equity and/or benefits.
Our base salary ranges are determined by role level and location. The range which is subject to change based on primary work location reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range we determine pay for an individual based on a number of factors including market location jobrelated knowledge skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role as well as the salary range for your primary work location during the hiring process.
Hesitant to apply
We encourage you to submit your resume even if you dont meet every requirement. We value potential and consider each candidates full professional story. Whether youre exploring a career change or taking your next step we look forward to reviewing your application. If this just isnt the right role or time sign up for job alerts!
Where we work
PagerDuty currently has offices in Atlanta Lisbon London San Francisco Santiago Sydney Tokyo and Toronto. We offer a hybrid flexible environment. We also provide ample opportunities for connection like team offsites and volunteering events.
How we work
What we offer
As a global organization our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more including countryspecific offerings on our benefits site.
Your package may include:
Competitive salary
Comprehensive benefits package from day one
Flexible work arrangements
Company equity*
ESPP (Employee Stock Purchase Program)*
Retirement or pension plan*
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent 12 weeks for nonpregnant parent (some countries have longer leave standards and we comply with local laws)*
Paid volunteer time off: 20 hours per year
Companywide hack weeks
Mental wellness programs
*Eligibility may vary by role region and tenure
About PagerDuty
PagerDuty Inc. (NYSE:PD) is a global leader in digital operations management enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps Automation Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible resilient and scalable platform to increase innovation velocity grow revenue reduce cost and mitigate the risk of operational failure. Half of the Fortune 500 and nearly 70 of the Fortune 100 rely on PagerDuty as essential infrastructure for the modern enterprise.
PagerDuty is Great Place to Workcertified a Fortune Best Workplace for Millennials a Fortune Best Medium Workplace a Fortune Best Workplace in Technology and a top rated product on TrustRadius and G2.
Go behindthescenes on our careers site and @pagerduty on Instagram.
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race religion color national origin gender sexual orientation age marital status parental status veteran status or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation please email and we will work with you to meet your accessibility needs.
PagerDuty uses the EVerify employment verification program.
Required Experience:
Unclear Seniority
Employment Type
Full Time
