Marketing Manager

Position Summary
Reporting to the Associate Vice President for Communications and Marketing the Marketing Manager will serve as the liaison between the Division of Strategic Communications and Marketing and the Division of Institutional Advancement on donor communications. The purpose of this position is to develop and execute media and marketing strategies tactics and materials in support of communications for donor contributions and events and other fundraising/developmentrelated activities. The Marketing Manager will work in collaboration with the Division of Strategic Communications and Marketing and Institutional Advancement teams to fulfill the duties of this position

Essential Duties And Responsibilities
Attends regular meetings and establish regular communications with Institutional Advancement (IA) staff to stay informed of donor contributions and events. Provides regular updates to supervisor and Communications staff on donor communications plans to ensure coordination across the two Divisions and other campus partners as appropriate. Collaborates with IA Communications campus partners and donors/partners on the development and of integrated communications plans marketing campaigns materials and story narratives to announce donor partnerships and or gifts. Develops materials for outreach to prospective donors including College fact sheets IA annual reports talking points presentations and other materials as needed. Collaborates with the Communications Digital/Web team to create social media and webbased materials related to donor/partnership and alumnae giving. Cultivates relationships with philanthropic media and develop and maintain media lists for story opportunities. Develops message frames and story ideas to pitch to philanthropic media. Manages media interviews and develop briefing materials related to donor communications activity. Ensures the Spelman brand is consistent across media marketing and presentation materials. Stays abreast of new trends in marketing strategies and emerging technologies to help position the College with prospective and current donors. Assists with the coordination of donor related special events and activities and represent the College at marketing and donor related events and meetings. Identifies and guides the work of appropriate vendors (writers editors designers photographers and videographers) and works with campus partners to produce collateral that stays within their budgets and promotes their initiatives while ensuring Spelman brand consistency.

Physical Demands
While performing the duties of this job the employee is regularly required to: use hands to handle office supplies operate computer and other office equipment talk sit and hear. The employee is frequently required to: walk stand and reach with hands and arms. The employee is occasionally required to: climb or balance stoop or kneel and lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision color vision and ability to adjust focus.

Required Qualifications
Bachelors degree required. A minimum of four years of direct experience in marketing fundraising or other communication functions as well as the ability to write and edit on deadline. A background in higher education or covering higher education issues is preferred but not required. This position requires problemsolving skills and the ability to make decisions and recommendations that involve the production of marketing collateral and raising the visibility of the College through various fundraising/development and communication activities. The position requires exceptional oral and written communication skills and highly developed analytical critical thinking and problemsolving skills. The incumbent must have a professional demeanor and the ability to apply creative vision as well as a solid knowledge and understanding of the editorial publishing public relations and marketing processes. Independent judgment is necessary to plan prioritize and organize a diversified workload with attention to detail. Work requires factfinding and compilation skills plus ability to perform a variety of tasks simultaneously most times with little supervision. Excellent interpersonal and verbal communication skills and the ability to work well in a team environment are essential as the position will interact with many departments and divisions including administrative and facultyled groups. The Marketing Manager must be able to speak effectively before groups of employees students alumnae other College constituents and the public. Incumbent must have outstanding proofing and editing skills in addition to being able to read analyze and interpret documents and develop articles for publication routine reports procedure manuals and business correspondence (memos letters and emails). The position requires the ability to execute marketing through emerging publishing tools/vehicles as well as advanced level computer skills using the Microsoft Office Suite (Word Excel PowerPoint). Familiarity with social media tools/vehicles is preferred as is experience with Google analytics email systems and a variety of electronic communication tools. Must be able to generate spreadsheets graphs and Power Point presentations.

Preferred Qualifications
A background in higher education or covering higher education issues is preferred but not required.