KAPSocial and Digital Marketing Associate - Mercatus Center
KAPSocial and Digital Marketing Associate - Mercatus Center
Posted on :
06-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
The Koch Associate Program (KAP) is a career accelerator for early to midcareer professionals with a drive to tackle our countrys most pressing challenges in more effective principled ways. KAP equips associates with the tools mindsets and community to succeed as social entrepreneursindividuals excited to find new and better ways to break barriers and eliminate injustice. Associates spend one day each week engaging in experiential learning with Stand Together Fellowships and work at one of our many partner organizations the rest of the week. Our curriculum is designed to supercharge your development and equip you for longterm success as you seek to have an impact on the problems that prevent people from realizing their potential.
The Mercatus Centerat George Mason University seeks a Social and Digital Marketing Associate to help the Marginal Revolution University (MRU) team build a new brand: Econ Nerds. Launching by summer 2025 Econ Nerds will be a video and podcasting platform where experts from the Mercatus Center and beyond can share economic insights with a mass audience. We plan to release new content every week. Unlike MRUs traditional focus on textbook Econ 101 Econ Nerds content will range farther afield exploring whatever topics appeal to our contributors and viewers. (To give a sense of this: early test videos have covered the impact of containerization on world trade the irrational stonk market and the pricing strategy lessons of OnlyFans.
We expect social media to be the key driver of Econ Nerds audience and our Social and Digital Marketing Associate will be the key player in building the brands social presence. Working with a small team (primarily MRUs marketing director our content creators and a designer) the Associate will provide the social media expertise (and the legwork! necessary to build a large engaged audience for Econ Nerds starting from a blank page. Ideally the brands social presence will not merely promote the videos and podcasts but rather provide popular content in its own right.
This can be a fully remote role but office space at the Mercatus Center in Arlington VA will be available if desired.
Role Responsibilities
- Create a social media presence from scratch for the new Econ Nerds brand:
- Create original posts to drive engagement and build the audience:
- Create posts to promote new MRU content (videos interactives teacher training)
- Evaluate options to improve the MRU social strategy
- Report on each brands social performance using social platforms native analytics or other tools
- Apply a testandlearn approach to improve performance over time
- Manage Econ Nerds and MRU advertising on social and other platforms
Determine the optimal mix of social platforms
Define a voice and personality for the brand
Establish schedules and processes for posting
Post/promote videos and podcasts created by the Econ Nerds team
Interact with our social audience
Collaborate with designers to create any required art
Create socialfriendly clips from videos
Support and upgrade the existing MRU social media presence
Minimum Qualifications
- Collegelevel (or better) writing skills in American English with the ability to write engaging humorous and pithy social posts
- Expert active user of multiple social platforms such as X TikTok Facebook and Instagram
- 2 years managing active corporate/brand social media accounts (or a highprofile personal account)
- 2 years managing digital ads on social or other platforms
- Strong understanding and appreciation of economics especially the approaches typical on MarginalRevolution. (An econ degree is great but by itself is neither necessary nor sufficient for this role)
- Demonstrated success in a remote role is strongly preferred
About Stand Together Fellowships
Learn more aboutStand Together Fellowships.
Stand Together Fellowships believes that diversity in experiences perspectives knowledge and ideas fuels creativity broadens knowledge and helps drive success. Our admissions office treats all program participantsand applicantswith honesty dignity respectand sensitivity.We welcome all qualified applicants regardless ofcolorracereligionreligious creedsexgenderor gender identitygender expressionsexual orientation national origin citizenship ethnicity ancestry age physical disability mental disability medical condition pregnancy(including medical needs which may arise from pregnancy childbirth or related medical conditions)military andveteran statusgenetic informationmaritalor familialstatus political affiliationor any other legallyrecognized protected basis under federal state or local laws regulations or ordinances.
Required Experience:
IC
Employment Type
Grant
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