Senior Product Marketing Manager Math
Senior Product Marketing Manager Math
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$ 129000 - 143000
1 Vacancy
Job Description
Job description
COMPANY PROFILE
Great Minds a mission driven Public Benefit Corporation brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculumWit & WisdomEureka Math andPhD Science all support teachers as they take students beyond rote learning to provide a deeper more complete understanding of the humanities mathematics and the sciences. Founded in 2007 Great Minds now employs more than 1000 people.
For additional information please visit: www.greatminds
OUR MARKET POSITION
Great Minds Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40 net promoter score. Eureka and its sister products Wit & Wisdom English and PhD Science embrace much higher expectations for all students and all teachers. In a market dominated by scripted procedural materials that drive expectations down Great Minds produces curricula that celebrate knowledge respect the craft of teaching and acknowledge the true capabilities of students.
Job Purpose
The Senior Product Marketing ManagerMath is responsible for developing an annual marketing plan and gotomarket strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K12 market and how to develop and deliver a compelling and relevant message at various points in the buyers journey. The Senior Product Marketing ManagerMath will work closely with the math product and sales teams to seed the market for new products and grow market share for existing math programs.
The position will report to the Director of Product Marketing.
Responsibilities
Design and execute an annual marketing plan and quarterly tactical plans for math products.
Leads gotomarket planning and for new product launches and feature updates.
Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds including case studies presentation proposals and testimonials from existing customers.
Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.
Track and analyze data (through HubSpot Salesforce and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives.
Ensures messaging consistency across all customerfacing materials communications.
Build and nurture strong relationships by working collaboratively with the math product team including the Director of Product Management for math and math Product Managers.
Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and works closely with sales to develop training resources and tools that support selling.
Work with the math content team marketing events team and math product team to position Great Minds as a leader in creating math curriculum at national regional and statelevel conferences.
Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customerfacing marketing presentations web pages and collateral.
Align campaigns to top middle or bottom of the sales funnel considering influencers decisionmakers and current customers in messaging.
Work with the digital marketing team on content for organic and paid social placements.
Participate in market research projects to understand the national or statelevel math curriculum landscape.
Analyze industry trends and customer insights to inform product positioning and marketing strategies.
Synthesize research to influence the product roadmap.
Job requirements
Requirements
7 years of experience in developing and executing of innovative strategic product marketing plans and at least 3 years of managing a high performing team.
5 years of experience developing marketing plans for Math curriculum in the K12 space.
Experience launching new products in the education market and with state and district curriculum adoptions
Working knowledge and experience with CRM platforms (HubSpot Pardot Marketo etc).
Proven experience working across an organization and within functional teams to achieve shared objectives.
Comfortable asking questions to deepen understanding of education products and pedagogical shifts.
Strong communication skills and the ability to clearly articulate complex information both verbally and in writing.
Ability to manage multiple projects simultaneously.
Experience managing relationships and priorities with multiple stakeholders.
Ability to navigate between strategic projects and tactical activities.
Required Education
Bachelors degree in Marketing or related field
Status
Fulltime
Location
Remote
The expected base salary range for this position is $129000$143000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds or greatminds.recruitee. If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.
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Required Experience:
Manager
Employment Type
Full-Time
