Programmatic Associate
Programmatic Associate
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Job Description
Programmatic Associate
Position Scope:
Zeta Global is at the forefront of datadriven programmatic campaign management across all digital channels.
The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign
management including trafficking optimization and campaign reporting. As a valued member of the division you
will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The
ideal candidate will have a thorough understanding of programmatic display and video campaign management.
Candidates with similar marketing experience.
Responsibilities:
Manage large crosschannel media budgets across display channels and aim to maximize ROI on
performanceoriented campaigns.
Work closely with US account management teams to ensure accuracy in set up strategy and for
new launches.
Ensure that endtoend display campaigns are run effectively including tagging trafficking and
optimization.
Work with the account management team to deliver reporting and campaign updates as needed.
Must be willing to work during US Eastern Standard Time hours.
Requirements:
2 years of experience managing performance campaigns on display inventory
Zeta DSP training will be provided but experience with DSPs is a plus (DV360/AppNexus)
Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
Deep knowledge of the programmatic ecosystem
Demonstrated analytical ability
Fluent English
Company Summary
Zeta Global is a datapowered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley former CEO of Apple Inc and PepsiCola the Company combines the industrys 3rd largest proprietary data set 2.4B identities) with Artificial Intelligence to unlock consumer intent personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email Display Social Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race gender ancestry color religion sex age marital status sexual orientation gender identity national origin medical condition disability veterans status or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and CrossChannel Campaign Management Reports by Independent Research Firm
Experience:
IC
Employment Type
Full Time
Key Skills
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