Manager Social Media Content Writer
Manager Social Media Content Writer
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About Us
XtraMile(XM)isa global B2B Lifecycle Marketing Agency operating mainly in Europe UAE and APAC which has recently joined forces withInformation Security Media Group (ISMG) combining XMs specialization of holistic marketing solutions within the hitech medical and industrial sectors with ISMGs worldwide editorial presence & cybersecurity audience reach!
XtraMile serves as the marketing arm for its customers from strategic marketing plans and GTM to messaging digital marketing social media creative and content. In todays transformative economy XMslifecycle model redefines marketing strategies by aiming to create a synergetic relationship between all stakeholders in a business customers prospects employees suppliers partners and society at large and build a 360degree positive valuebased brand image that speaks to the hearts of all stakeholders. To do this we focus on three main spheres:
- External Marketing:company branding & sales
- Employment Marketing:human resources employer branding & candidate experience
- Corporate Social Responsibility (CSR) Marketing:purposedriven branding
The Opportunity
XMis looking for a Social MediaContent Writer to develop and integrate content marketing strategies and products to support campaigns and initiatives for diverse companies. Youll be a key player in developing the strategy for and production of content for external and internal clients working closely with account leads.
Our ideal candidate would have experience developing cybersecurity content strategies and assets for demand generation campaigns across the buyers journey as well as for visibility thought leadership social media website SEO and more. To be successful in this role someone must have a passion for cybersecurity and exhibit analytical skills and editorial craftsmanship with the ability to produce quality content at a rapid but manageable pace.
Responsibilities
- Understand develop and grow results of securityfocused content for internal and external clients.
- Write edit curate produce publish and promote industryleading content including: emails landing pages social media content blogs whitepapers eBooks listicles infographics security and threat briefs videos etc.
- Develop implement and track performance of an editorial strategy and roadmap for cybersecurity content.
- Analyze current content inventory across sites and delivery models.
- Perform content audits and gap analysis. Review existing material to determine what is relevant consistent redundant or missing for each target audience.
- Research and analyze audience needs preferences objectives and methods. Study and understand how users consume content across their product or project lifecycle.
- Interview clients experts and other stakeholders to develop content foundations with unique storytelling impact and original insights.
- Efficiently guide internal and external agencies vendors creative teams and copywriters.
- Stay up to date on emerging threats and needs within the cybersecurity landscape to make content strategy recommendations and changes.
Requirements
- 2 years of professional content creation experience in high tech or B2B SaaS
- Experience in developing content for both business and technical audiences
- Native fluency in English is a must (spoken and written)
- Strong writing and editing skills
- Experience working in a fastpaced environment with multiple concurrent projects
Required Experience:
Manager
Employment Type
Full-Time
