Senior Director Global Head of Marketing Science
Senior Director Global Head of Marketing Science
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$ 282000 - 395000
1 Vacancy
Job Description
This role is based out of either our New York Los Angeles San Francisco or Chicago offices.
The Global Senior Director of Marketing Sciences is responsible for leading the strategy and innovation of datadriven marketing measurement and analytics for Reddit advertisers large and small including the agency ecosystem. This role will oversee a global team that uses lift testing and advanced marketing analytics attribution modeling media effectiveness research and data science initiatives to drive advertiser performance optimization and business growth at Reddit. The ideal candidate is a visionary leader who has scaled measurement solutions for growth platforms; they have deep expertise in marketing analytics AIdriven tools and the ability to translate data into actionable strategies that enhance customer ROI.
Key Responsibilities
- Strategic Leadership: Develop and execute a global marketing sciences strategy that leverages data analytics and technology to optimize marketing performance inspiring a team of ICs Managers and Directors to improve advertiser outcomes and amplify Reddits value proposition and narratives.
- Team Leadership & Development: Build and mentor a highperforming team of marketing scientists analysts researchers and data engineers to foster a culture of analytical excellence.
- Stakeholder Communication and Collaboration: Present complex analytical findings in a clear and compelling manner to senior executives and business leaders to drive strategic decisionmaking. Influence and inform crossfunctional partners across product pmm sales and marketing.
- GTM : Scale measurement programs across advertiser segments (LCS MM SMB) with differentiated service levels and products/tools. Develop and realize gotomarket plans in concert with creative strategy and other relevant XFN sales overlay teams. Drive link between measurement and revenue to further evidence measurement as a key part of both Reddit and Advertiser/Agency strategy.
- Measurement & Attribution Capability Development: Partner with Reddit product teams and thirdparty measurement companies to build Reddits capabilities in advanced attribution models incrementality testing and media mix modeling to assess the effectiveness of marketing investments across digital and offline channels.
- AI & Predictive Analytics: Implement AIdriven models tools and predictive analytics to improve and scale marketing effectiveness research.
- DataDriven Decision Making: Collaborate with crossfunctional teams including marketing product sales and finance to ensure datadriven insights inform business and marketing strategy.
- Innovation & Technology: Stay at the forefront of emerging analytics technologies marketing measurement trends and data privacy regulations to ensure the company remains a leader in datadriven marketing.
- Industry Thought Leadership: Partner with Reddit Marketing and Comms teams to develop and execute an industry strategy adding credibility to our ads products and Reddit measurement solutions.
- Product Validation and positioning: Partner with Product leveraging data analysis determine if Reddits ad products are achieving desired outcomes through A/B testing. Leverage learnings to work closely with PMM on product positioning with Sales and advertisers.
Qualifications & Experience
- 15 years of experience in marketing analytics data science or marketing measurement roles with at least 7 years in a leadership capacity.
- Expertise in digital media analytics including programmatic advertising social media search and streaming platforms.
- Strong knowledge of statistical modeling AI/ML applications and experimental design (A/B testing lift studies causal inference etc..
- Experience managing teams who work daily in analytics tools such as Python R SQL Google Analytics Adobe Analytics and BI platforms (Tableau Power BI Looker).
- Proven ability to build and scale marketing science functions in a global fastpaced environment.
- Excellent communication and storytelling skills with the ability to influence senior stakeholders.
- Masters or Ph.D. in Data Science Marketing Analytics Statistics or a related field is preferred.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k Match
- Family Planning Support
- GenderAffirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days off
- Generous paid Parental Leave
- Paid Volunteer time off
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary this job is eligible to receive equity in the form of restricted stock units and depending on the position offered it may also be eligible to receive a commission. Additionally Reddit offers a wide range of benefits to employees including medical dental and vision insurance 401(k) program with employer match generous time off for vacation and parental leave. To learn more please visit provide greater transparency to candidates we share base pay ranges for all USbased job postings regardless of state. We set standard base pay ranges for all roles based on function level and country location benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including skills depth of work experience and relevant licenses/credentials and may vary from the amounts listed below.
The base pay range for this position is:
$282000 $395000 USD
Reddit is proud to be an equal opportunity employer and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability please contact us at .
Required Experience:
Exec
Employment Type
Full Time
