FLEX Senior Director Partner Campaign Reporting Strategy
FLEX Senior Director Partner Campaign Reporting Strategy
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Job Description
As a FLEX Senior Director Partner Campaign Reporting Strategy you will play a pivotal role at Marriott by owning the strategy and of Marriotts Partner Campaign Reporting program. You will manage people and processes related to advanced analytics tools and dashboards to deliver accurate measurement and insightful reporting to Marriotts advertisers. In this role you will work crossfunctionally with business partners to design and implement analytical tools and reporting dashboards that support Marriotts advertiserfacing campaign reporting. You are a strategic thinker who consistently elevates your work.
As the lead of partnerfacing reporting you will create reporting wireframes translate business needs into actionable plans for Marriott engineers and support ongoing analytical and reporting needs from key advertising partners. You will leverage effective communication skills to translate complex analyses into understandable insights and develop and manage a strong Partner Campaign Reporting function and team. You are naturally curious and stay current on the MarTech/AdTech ecosystem digital marketing landscape and emerging measurement methodologies.
CANDIDATE PROFILE
Education and Experience Required
- Bachelors degree in Marketing Business Economics Data Science or a related field
- Ten or more years of experience in digital media or other digital business with a strong analytical background and experience.
- Strong knowledge of media channels marketing technology marketing operations audience segmentation and customer data strategies.
- Strong understanding of measurement and analytics across digital marketing and media channels including reporting frameworks and analytical models.
- Understanding of core measurement science concepts: experimentation and measurement frameworks (A/B testing matched market MMM etc. statistical sampling techniques and hypothesis testing power analysis synthetic control.
- Strong technical and analytical foundation with experience in datadriven decisionmaking and marketing analytics
- Proven success in leading people teams as well as running sophisticated business processes in a fastpaced environment across multiple internal teams.
- Proven experience presenting analytical insights and answering all technical/data questions for both technical and nontechnical stakeholders.
- Strong strategic and critical thinking skills; strong bias toward databased decisionmaking with the ability to break down complex problems and formulate plans.
- Excellent decisionmaking project management and communication skills.
- Strong conceptual skills and ability to translate theoretical concepts into analytical or research methodologies and tools.
- Understanding of and adherence to the principles of data quality management data privacy and modern marketing best practices
Education and Experience Preferred
- Masters degree in Business Economics Marketing Data Science or a related field
- SQL and PySpark experience
- Familiarity with media advertising reporting
CORE WORK ACTIVITIES
Primary Leadership Activities
- Oversee the strategy and of partnerfacing measurement and reporting initiatives including defining key KPIs designing reporting dashboards and managing a team of Partner Campaign Reporting specialists.
- Translate campaign and performance data into clear insights and actionable recommendations for advertising partners.
- Partner effectively with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates.
- Work crossfunctionally with internal teams to document and communicate capabilities oversee and deliver customized reporting solutions and prioritize analytics requests.
- Validate all measurement and campaign performance across Marriotts advertisers.
- Collaborate with Data Scientists and Engineers to design and build new analytical models measurement pipelines and visualization dashboards and tools.
- Leverage a datadriven approach to evaluate optimization opportunities on reporting capabilities / tools.
The pay range for this position is $70.67 to $109.09 per hour.
FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquartersbased positions are considered hybrid for candidates within a commuting distance to Bethesda MD.
Marriott International is an equal opportunity employer.We believe in hiring a diverse workforce and sustaining an inclusive peoplefirst culture.We are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Exec
Employment Type
Full-Time
