Analytics Director
Analytics Director
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$ 130000 - 170000
1 Vacancy
Job Description
BGB Group
Analytics Director
Our Agency
BGB is a healthcare communications agency that offers a wide range of services including traditional pharmaceutical advertising promotional medical education payer marketing and consulting services. Known for excellence and professionalismwerehired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.
Position Overview
BGB Group is seeking an Analytics Director to lead datadriven decisionmaking optimize marketing performance and drive strategic insights across digital omnichannel and media initiatives. This role is responsible for overseeing analytics strategy campaign measurement and predictive modeling to enhance engagement ROI and business impact for healthcare and pharmaceutical clients.
PLEASE NOTE:This is a hybrid position requiring onsite collaboration. The role will be based out of our office located in New York City. All candidates must be willing to commute into the office on a regular basis.
The Analytics Director will collaborate with crossfunctional teamsincluding strategy technology content and mediato develop data frameworks analyze key performance metrics and refine marketing strategies based on actionable insights. This role requires a balance of technical expertise leadership skills and a deep understanding of healthcare and pharma analytics.
Key Responsibilities
Analytics Strategy &
- Define and implement a comprehensive analytics strategy that aligns with client objectives and BGBs business goals.
- Lead the development of measurement frameworks KPI tracking systems and reporting structures for marketing campaigns.
- Oversee the of predictive modeling segmentation analysis and propensity modeling to forecast behaviors and optimize engagement.
- Establish data governance validation processes and compliance standards for healthcare and pharmaceutical marketing analytics.
Marketing Performance Measurement & Optimization
- Analyze marketing performance across digital paid media CRM and omnichannel campaigns.
- Develop dashboard visualizations and reports to communicate key insights to internal stakeholders and clients.
- Conduct A/B testing attribution modeling and media mix analysis to refine marketing investments.
- Monitor and optimize lead generation conversion rates and customer retention strategies.
CrossFunctional Collaboration & Leadership
- Act as a trusted advisor to internal teams and clients translating data insights into strategic recommendations.
- Collaborate with marketing media content and product teams to ensure datadriven decisionmaking.
- Lead a team of data analysts and marketing scientists fostering a culture of innovation and continuous learning.
- Work closely with technology teams to enhance data infrastructure automation and AIdriven analytics capabilities.
Innovation & Emerging Technologies
- Stay ahead of emerging analytics trends AI applications and advanced statistical methodologies.
- Identify opportunities to integrate AIdriven insights automation and machine learning models into marketing strategies.
- Develop and refine best practices for data storytelling visualization and executive reporting.
Qualifications & Skills
Experience
- 7 years of experience in analytics data science or marketing analytics with a focus on healthcare pharma or life sciences.
- Proven leadership experience in developing and executing analytics strategies.
- Strong background in predictive modeling machine learning and marketing performance measurement.
Technical & Functional Skills
- Expertise in SQL Python R Tableau Power BI or other data analytics tools.
- Expertise in analytics platforms (Google Analytics Looker Studio).
- Handson experience with marketing automation platforms (e.g. Marketo Salesforce HubSpot) and CRM integrations.
- Strong understanding of digital analytics media performance metrics and data attribution models.
- Experience with claims data patientlevel data and promotional effectiveness modeling is a plus.
Soft Skills & Leadership
- Strong problemsolving and strategic thinking abilities.
- Excellent communication and presentation skills to convey insights to nontechnical stakeholders.
- Ability to manage multiple projects meet deadlines and drive process improvements.
- Leadership experience in mentoring and developing data teams.
Salary range: $130000$170000
The salary range provided is for the NYChybrid position which requires occasional inoffice presence and represents what a potential hire may expect to earn in this role at BGB. For candidates in other locations salary will be adjusted to reflect local market rates. Actual salary decisions will be influenced by several factors that we use to determine overall fit including experience (both direct and indirect) education training demonstrated qualifications and organizational need. Salary is only one component of the total rewards package offered at BGB Group.
BGB Group is an equal opportunity employer.All applicants will be considered without regard to race color religion sex age national origin citizenship status sexual orientation disability veteran status or any category or class of person protected by law.
Required Experience:
Director
Employment Type
Full Time
